2010 Subaru Forester 4dr Auto 2.5x Limited on 2040-cars

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Subaru pulls on our heartstrings with father and daughter ad

Do you remember your first car? Was it a hand-me-down from your parents? While it wasn't actually my first car, my parents gifted me a 1990 Mercury Sable as a daily driver, considering that my own chosen car, a 1965 Karmann Ghia, wasn't exactly the most reliable steed in the world. And while I predictably disliked the new-to-me family car, looking back, it was perfect – reliable, safe and, perhaps most importantly for a 17-year-old, free. If it weren't for that car, simple things like going to school, interviewing for jobs and even going to see a movie with friends would have been a massive ordeal. I eventually traded that old Mercury in on the first new car I ever bought at a dealership, with my parents' blessing and, as you might have guessed, my dad's co-signature. While I know not everyone's automotive journey began this way, I'm certain that my story is not actually mine alone. That's why this new ad from Subaru pulls at so many heartstrings – a father cleans out his old Forester, finding keepsakes and nearly-forgotten memories along the way, as he prepares to pass it on to his 16-year-old daughter. Check out the video above, and feel free to share your own hand-me-down stories in Comments. News Source: Subaru via YouTube, Adweek Marketing/Advertising Subaru Ownership Crossover Videos first car

2019 Subaru STI S209 Drivers' Notes | An old-school sports sedan unites two of our editors

The 2019 Subaru STI S209 is peak Subaru for America. It’s the most powerful and most expensive vehicle with the Subaru badge on it, and there will only ever be 209 of them sold. ItÂ’s put together in STIÂ’s small shop in Kiryu, Japan, where workers build approximately 2-3 cars per day.  SubaruÂ’s long-used 2.5-liter EJ25 turbocharged flat-four is back for another round, but itÂ’s been modified to make more power than a regular WRX STI. The redesigned intake, larger HKS turbocharger and better-flowing exhaust system ramp output up to 341 horsepower and 330 pound-feet of torque, gains of 31 and 40 respectively over a regular STI. It can hit 60 mph in 4.9 seconds and tops out at 162 mph. A huge number of changes were made to the suspension, steering, aero and brakes to make the S209 drive better and produce quicker lap times on track. You can read a full deep dive into all of the intricate changes in our First Drive story here. A couple of Autoblog staffers, News Editor Joel Stocksdale and Senior Producer Chris McGraw, happened to spend some time in S209s in their respective portions of the country. Check out their thoughts in the discussion below. Chris McGraw: So how was the 2019 Subaru STI S209? Joel Stocksdale: When the S209 showed up, I was excited to drive such a special car, but I was also unsure I would like it. It's massively expensive, and I already had mixed feelings about STIs to begin with. They have an ornery, old-school nature that has frustrated me before, especially the slow-spooling engines. But man, I'm in love with this thing.  CM: That's interesting to hear. For those who don't know, you and I rarely see eye to eye when it comes to cars, so I was eager to hear your thoughts on the S209. I drove this back in early November, and it had been awhile since I had driven an STI in general. The frustrating, ornery, old school nature is something I love about the STI, and I adored driving it from the start, especially in the mountains. Though I wish it had been on winter tires for the cold weather at the time.  JS: That's totally understandable. The summer tires on this thing are not happy with snow and cold. But thankfully it's been dry and warm enough here that they're still good. And that's one of the things I love about this car. Between the tires and the all-wheel drive, it has astounding grip. Turn the wheel, put the hammer down, and let it claw you around corners.

Cosworth teases upgrades for Subaru BRZ

Subaru may or may not produce an STI version of the BRZ. Things seem to go back and forth on the subject. But Subaru Tecnica International isn't the only company with a history of tuning Subies. So does Cosworth, and now the British racing firm appears to be turning its attention to the BRZ and its Toyota- and Scion-badged siblings.
For those unacquainted, Cosworth is more than your average tuning company. It's a racing firm first and foremost, having made F1 engines under its own name as well as Ford's (chief among them the all-conquering DFV 3.0-liter V8 of 1960s and 70s fame), not to mention engines for Indy, rally and even high-performance, road-going versions of the Ford Sierra, Chevy Vega and Mercedes 190E. The list goes on and on, but you get the point.
Now withdrawing from Formula One, Cosworth is focusing its attention on tuning road cars again with the launch of the Cosworth Power Package line, the first of which will focus on the Toyota GT86 (aka Scion FR-S) and Subaru BRZ. We don't know just yet what will be included in the packaged dubbed FA-20, but from the video teaser below, it seems there'll be upgrades to the exhaust, suspension, aero and - if we're lucky - maybe a super- or turbocharger for the 2.0-liter flat-four engine. We'll have to wait and see, but we get the feeling that with Cosworth on the job, it'll be worth the wait. Check out the minute-long video below in the meantime.