2010 Subaru Forester on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Which is quicker in the standing mile, a Subaru WRX STI or a Porsche Cayman?

The 2015 Subaru WRX STI and 2014 Porsche Cayman are both saddled with unfair reputations. The STI with its huge wing and gold wheels has the title of the ultimate boy-racer. On the other hand, Porsche brand snobs look down on he base Cayman as just a wannabe 911. In reality, they are both pretty fantastic performance cars. But what would happen if the two of them lined up at a stoplight, and maybe the guy in the suit in the Cayman started throwing some revs at the young man in the STI? Automobile decided to find out in a recent video pitting the two stereotyped hot rods against each other in a standing-mile drag race.
In terms of raw numbers, they are surprisingly close. Both use flat engines and six-speed manual transmissions here, but the Subaru has more power and torque. However, the Porsche makes up for it with 300 pounds less weight. Neither should have a problem with traction either thanks to the STI's sophisticated all-wheel-drive setup, and the Cayman's mid-engine, rear-wheel-drive layout.
The comparable specs certainly show themselves in the real world for the race. We're not going to give away the winner here because it's too exciting, but let's just say the finish is very, very close. Scroll down to watch both of them shrug off their stereotypes and show off their real performance.

Subaru plans biggest-ever global recall over brake lights

TOKYO — Subaru Corp plans to recall around 2.3 million vehicles globally over a brake light problem, in what would be the automaker's biggest-ever recall as it grapples with a series of quality-related issues following rapid expansion. Japan's sixth-largest automaker told Reuters on Friday that it was recalling nearly 2 million of its popular Impreza and Forester models in the United States, its biggest market, and other countries, along with around 300,000 units in Japan to fix a fault with the brake light switch which can lead to ignition problems. Vehicles affected were produced from 2008 through 2017. If all of the identified vehicles are recalled, it would be the automaker's biggest in terms of affected units, excluding the ongoing Takata airbag recall. Since late 2017, Subaru has been reeling from a host of problems ranging from faulty components to inspection re-dos which, coupled with weakening sales in the United States, has forced the automaker to slash its full-year profit outlook to its weakest in six years. Quality-related issues have cast a pall on the automaker which enjoyed years of rapid growth in the United States, where it won over affluent and liberal-minded consumers with advertisements featuring slogans championing love and inclusion. Such branding boosted the image of the relatively tiny automaker, prompting it to ramp up production in the United States, which accounts for around 60 percent of its global sales volume. But in January, Subaru halted production at its sole car factory in Japan for nearly two weeks, holding up roughly 60 percent of its global output after it found a defect in a power steering component. Late last year, it announced a global recall of its signature boxer engines over an issue with its valve springs, while it has launched a series of domestic recalls for re-inspections after it admitted to cheating on testing processes. Related Video: