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Subaru getting creative in these two very different WRX STI viral videos

Subaru is getting into viral videos with two new, radically different shorts to promote the 2015 WRX STI; both are pretty entertaining. They are certainly more interesting, from an enthusiast perspective, than the company's dog-oriented advertising campaign and sponsorship of the Puppy Bowl.
The first promotes a new grindhouse-style short film that Subaru is launching, which is cheekily called The Ride of Her Life, and it previews the full deal due on March 13. While It's just a glimpse at the moment, if Subaru really leans into the cheesy, 1970s-style, then the full video could be really enjoyable.
The second video is a new take on an idea we've seen before but is still very cool. There might be some digital trickery going on in some of the "Stick bomb" shots, but the result is still exciting. Plus, the STI's Nürburgring livery is quite attractive. Scroll down to check them both out and tell us which you prefer in Comments.

2019 Subaru Crosstrek Hybrid First Drive Review | Finally, a Subie with a plug - updated

SANTA BARBARA, Calif. — Subarus are pretty good to drive — capable, comfortable, generally affordable, interesting — and with one exception, they all offer all-wheel drive. And they're a relatively green company. The active, outdoorsy and often socially conscious drivers appreciate things like Subaru's commitment to diverting waste from landfills. But there's a fact that's been nagging many of us who love to hug dogs, trees and the occasional Subaru: there's no electric option. Subaru, an automaker small enough to get by with an efficient fleet of conventional gas vehicles, has been able to do without building a compliance car. Still, an increasing number of Americans want to be able to plug in their vehicles. For loyal Subaru fans, brand love and eco-consciousness have increasingly difficult to reconcile. That changes now, and not because of any specific regulation, but because Subaru sees the demand. By the end of this year, Subaru will be selling its first plug-in vehicle, the 2019 Crosstrek Hybrid. While Subaru has sold a Crosstrek that was a conventional hybrid before, the new 2019 Crosstrek Hybrid is Subaru's first plug-in hybrid. Sales of the previous hybrid weren't great, though, since it was expensive. Customers didn't choose to pay a premium for a few mere extra miles per gallon. Subaru hopes the extra fuel efficiency of the plug-in will increase the appeal. Even so, like Chrysler did with the Pacifica Hybrid, Subaru opted not to put "plug-in" in the name for 2019. Despite an arguable opportunity missed to set the record straight with a new and more descriptive name, there's no mistaking this thing is a PHEV. There are "Plug-In Hybrid" badges on both front fenders and the tailgate, and the door covering the SAE charging receptacle – at the rear of the driver's side, on the opposite side of the gas fuel door – is stamped with the words "PLUG-IN" writ large. While this thing looks every bit a Subaru, even if you pop the hood to take a look at the 2.0-liter boxer engine up front, the 2019 Crosstrek Hybrid borrows its PHEV technology from Toyota – more fruit of the partnership that bore the Scion FR-S and the BRZ. It has the same 8.8-kWh lithium-ion battery pack as the Prius Prime, but in the bigger, heavier Subaru it's only good for a modest 17 miles of all-electric range. If that figure is a little disappointing to you, you're not alone. We had hoped to see at least 20 miles of EV range in this thing.

A mighty Outback breaks ground at Subaru's new USA HQ

Subaru is getting down to business at its new American headquarters. Announced just a year ago, the Japanese automaker just broke ground for construction of the new facility. And though it's moving from its existing location, the company is staying in New Jersey just as it has for nearly half a century now. The new facility is being built in Camden, opposite Campell's headquarters in a development spearheaded by the soup company. As part of the project, Subaru will relocate its current offices from Cherry Hill and Pennsauken to the new Camden headquarters, which will accommodate over 600 employees in one building with 250,000 square feet and another with 83,000 – more than double the size of its current headquarters. The distribution and training center, however, will stay put in Florence, NJ. The $118 million project is earmarked for completion by the end of 2017. The groundbreaking ceremony took place yesterday in front of an array of historic Subaru models. The earth itself was moved by a specially prepared yellow Outback wagon with a plow attached to the front. Subaru's decision to remain in Jersey comes in stark contrast to Mercedes' move out of the state and down south to Georgia. Other automakers with their North American headquarters in New Jersey include Volvo in Rockleigh, Mitsubishi (ironically) in Swedesboro, BMW in Woodcliff Lake, and Jaguar Land Rover in Mahwah. SUBARU OF AMERICA BREAKS GROUND ON NEW HEADQUARTERS IN CAMDEN, NJ Cherry Hill, N.J. - Subaru of America, Inc. today broke ground on its future home in Camden, NJ. The company plans to develop an all-new $118 million corporate headquarters in the city, and in doing so, maintain its corporate headquarters in New Jersey as it has for approaching 50 years. The automaker's new headquarters will be located adjacent to Campbell Soup Company's world headquarters. The Subaru of America campus will be the first new corporate headquarters in Knights Crossing, a master plan urban town center community, being developed by Brandywine Realty Trust. The ground-breaking ceremony featured a display of historic Subaru vehicles from the company's 50 years in the Delaware Valley, as well as a unique earth moving/groundbreaking ceremony conducted by a specially-produced Subaru Outback with an attached plow. Thomas J.