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Drive looks at a pair of STI-ified Subaru Impreza RS Coupes

Among tuners, the legions of Subaru fans are hard to top, displaying all the fanaticism of English soccer fans and a dedication to their vehicles that borders on obsessive. These are compliments, by the way. In the latest video from Drive, Matt Farah takes a look at a pair of very special Imprezas - early Impreza 2.5RS Coupes that have had some serious heart transplants.
The first, a traditional blue model, sports the 2.5-liter, turbocharged flat-four from the 2004 WRX STI, which is good for around 300 horsepower. The other Impreza is a bit more hardcore - the engine is a 2.0-liter, turbocharged four-cylinder from the JDM WRX STI, which we suppose makes it more of an Impreza 2.0RS Coupe. Besides the different engines, both cars represent the unique ideas and style of their owners.
The 10-minute video explores this, digging into why people tune, and how it's a reflection of their own personal driving style and character. Take a look below for another fun vid from the team at Drive.

Comedic Hasselhoff car ad leads to a dream job in Sweden

Last month a guy in Florida posted a homemade ad for his 1996 Nissan Maxima online and Nissan bought it from him. This month a guy in Sweden posted a homemade ad for his 1985 Subaru Justy J10 Trendy online and got a job with Swedish car magazine Auto Motor und Sport. When Nils Jangan relocated to a new city and couldn't get a job, the financial drain eventually demanded he get rid of his car. Looking for a way to convince anyone to purchase a 29-year-old hatchback, he enlisted the help of Mordor, Saruman and, naturally, David Hasselhoff giving the thumbs up.
The picture was accompanied by text describing the "Japanese mountain goat" that was "hand-forged" by "the Saruman of carmakers," and its "54 frighteningly well-hung horses." One of its other advertised features was "I.D.N.R.I.S" seat belts, the "Instant Death No Retardation Impact System" meaning the occupants would never have to worry about long-term care if they were "in any collision at speeds higher than 12 km/hour." He asked 10,000 kroner (about $1,500 US) for the beauty, but he was also willing to trade for a job.
After posting the ad on Blocket, a Swedish craigslist, and having it shared throughout the community, Jangan got a ton of interest in the car and a job offer from Auto Motor und Sport, which he accepted. As for the Subie, it ended up going to a local repair shop for just a few hundred kroner, but we imagine Jangan's gets a decent work-related loaner or two to make up for it.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.