2008 Subaru Forester (natl) 4dr Man X 4x4 on 2040-cars

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Toyota to boost its Subaru stake to more than 20%

TOKYO — Toyota Motor Corp plans to raise its stake in Subaru Corp to more than 20% from around 17% now, a deal that would also see the smaller firm invest in Japan's top automaker, two people with direct knowledge of the matter said on Friday. The deal is due to be approved at a Toyota board meeting on Friday, the people said, declining to be identified because the information has not been made public. The investment would come a month after Toyota and another smaller Japanese automaker, Suzuki, said they would take small equity stakes in each other. Such tie-ups highlight how automakers are scrambling to chase scale, manage costs and boost development. Traditional car makers, especially smaller ones like Subaru and Suzuki, are struggling to meet the fast pace of change in an industry being transformed by the rise of electric vehicles, ride hailing and autonomous driving. Toyota's investment is likely to cost more than 70 billion yen ($650 million) based on Subaru's stock market value, said the Nikkei business daily, which first reported the news. Subaru is likely to reciprocate with a stake in Toyota that would roughly equal the value of Toyota's additional investment, one of the people told Reuters. The companies have long worked together on projects such as the Toyota 86 and Subaru BRZ twins. At one time, Subaru built Toyota Camrys in its Indiana plant. Representatives for both Toyota and Subaru said the news was not something that had been announced by their companies. "The plan appears to be to ultimately make Subaru a fully owned subsidiary, to help create a 'mega Toyota.' This is the first step towards that," said Takeshi Miyao, managing director of Carnorama, a consultancy. "It's all about building scale." Subaru is particularly strong in sport-utility vehicles (SUV) and all-wheel-drive technology. The two automakers in June said they planned to jointly develop an electric sport-utility vehicle on a platform produced together, to split costs. Car markers around the world have been joining forces to slash development and manufacturing costs of new technology. Ford Motor Co and Volkswagen AG have said they will spend billions of dollars to jointly develop electric and self-driving vehicles. Toyota seems to be particularly keen to build scale now by investing in smaller, domestic automakers, rather than forging cross-border tie-ups like some of its rivals.

Subaru gives Aussies BRZ Sports Pack

Well, it might not be exactly the Subaru BRZ STI that we've all been waiting for, but Australian market shoppers are now going to have the option of adding some STI flavor to their coupe, with this new BRZ S.
Critically, the Sports Pack upgrades included in the S specification do not involve forced induction of any kind for the BRZ's 2.0-liter flat-four mill. Instead, the BRZ S will offer a novel flexible strut tower brace and a coilover suspension to aid its already impressive handling prowess. Visually, the car gets a new aero kit with lowered skirts and a new front and rear splitter, as well as some mean-looking, 17-inch black wheels. Inside, a new gearlever and a STI-branded starter button will call out the S model.
The S package can be ordered on a new BRZ and fitted at the dealer, or added to an existing customer car. When ordered new, the BRZ S adds $7,995 Australian - about $7,275 US including installation - to the price of the six-speed manual car, or $7,195 Australian ($6,547 US) for the six-speed automatic transmission model. That's a pretty fat wedge of cash, but it's worth bearing in mind that Australians generally pay significantly more for new cars than we do here in the States. For instance, the BRZ starts at $37,150 Australian, nearly $34k US. Even accounting for regional equipment differences, that's a lot more than the BRZ's $26,265 as-delivered base MSRP here in America.

Subaru Forester named Motor Trend 2014 SUV of the Year [w/video]

Each year, Motor Trend hands out its coveted Golden Calipers to its Car, Truck and SUV of the Year, and in the latter category, this year's bragging rights belong to the redesigned Subaru Forester. In the 14-year history of the SUV award category, Subaru is the only automaker to win three times (2009, 2010 and 2014) and the Forester is the only model to make a return appearance having also won the award back in 2009. In the last six years, this award has either gone to a Subaru or to a luxury crossover/SUV (Mercedes GL-Class in 2013, Land Rover Range Rover Evoque in 2012 and Porsche Cayenne in 2011).
Out of the 13 new or updated crossovers and SUVs in contention for the award, the 2014 Forester came out on top thanks its value, fuel efficiency and fun-to-drive attitude. Rather than a head-to-head battle, the utility vehicles are all judged on six criteria (design, engineering, efficiency, safety, value and performance of intended function). Other vehicles on the consideration list included the Acura MDX, Jeep Grand Cherokee, Land Rover Range Rover Sport and Toyota RAV4.
Scroll down for a video report from Motor Trend as well as a press release from Subaru.