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Subaru CEO expects record U.S. sales in 2020 despite market slowdown
Sun, Dec 15 2019TOKYOÂ - Subaru expects its U.S. vehicle sales to rise to a record high in 2020, as demand for its crossover models helps it buck the trend of slowing car sales in the Japanese automaker's biggest market. The company has been growing rapidly in the United States, the world's No. 2 auto market, roughly doubling the number of vehicles sold over the past six years, thanks in part to a ramp-up in local production capacity and a marketing strategy focused mainly on affluent and liberal-minded consumers. Japan's smallest automaker said that ongoing U.S. demand for its Forester and Outback models would likely boost overall sales in the country to 720,000 to 730,000 units next year, up by as much as 4.3% from the around 700,000 vehicles it expects to sell by the end of this year. "We expect the U.S. market to slow only slightly next year, so we're planning to see more growth in our sales. We think we can achieve this," CEO Tomomi Nakamura told reporters in Tokyo. He added that he saw room for the automaker to expand its share of the SUV market, which stands at around 7% at the moment, given that Subaru's SUV models outsell its Legacy and Impreza sedan models. "If competition in the U.S. SUV market continues, that segment will keep growing even as the overall market slows," he said. U.S. sales account for around 65% of Subaru's total global sales of around 1 million units. By the end of November, sales of the Forester this year had climbed 6.4% from a year ago, while sales of the Outback, its best-selling model in the country, were up 0.9%. However, the rapid growth in the country has coincided with a jump in global quality-related issues which has sapped profitability in the past year or so. (Reporting by Maki Shiraki; writing by Naomi Tajitsu; Editing by Kirsten Donovan) Earnings/Financials Subaru Crossover SUV
Subaru moves to trademark the name ... Evoltis
Tue, Apr 17 2018Subaru's advancing to the electrified frontier, and it's reportedly picking a name for its plug-in hybrid. That name is said to be "Evoltis." While Evoltis sounds about as engaging as "Avensis" (Toyota) or "Magentis" (Kia), at least it's not as clunky as "Levorg" (an Aussie Subaru nameplate). Then again, when naming a child you should always try to picture how their name will be used in playground taunts, so we'll leave your to your imaginations on this one. A mention of the Evoltis name appears in the United States Patent and Trademark Office's listings, and the application has been filed as recently as March 26. We don't know yet whether the Evoltis name would stand for the entire vehicle or its hybrid tech — or if it will be actually used at all. Car & Driver reports that Subaru of America didn't comment on the matter when asked. But still, Subaru is said to come up with a PHEV by the end of the year, largely using Toyota's technology from the Prius Prime. We're probably not the only ones to hope for an all-wheel-drive setup, which would best suit Subaru's image and character. Last year, the carmaker said an electrified vehicle should be expected for 2018, but didn't specify whether it would be an EV or a hybrid. Subaru hasn't offered a hybrid in the U.S. since the Crosstrek Hybrid was discontinued in 2016, and it's produced precious few all-electric vehicles in its history. Related Video:
Subaru STI display celebrates the division's high-performance history in New York
Wed, Apr 1 2015Subaru Tecnica International is really getting to celebrate itself at the 2015 New York Auto Show. Not only is the Japanese brand's performance division showing off a turbocharged take on the BRZ in the Big Apple, it also set up a small exhibit commemorating four past achievements. The oldest car of the group is a 1996 Subaru Impreza WRX STI Type RA wearing full rally garb. Its 2.0-liter turbocharged boxer four-cylinder kicks out 270 horsepower, but this specific one isn't a competitor. Instead, Subaru used the vehicle to promote the launch of the 1998 Impreza 2.5RS. STI also has one of the most coveted Subarus ever on display, a 1999 Impreza 22B STI. These limited two-door models were made to celebrate the company's World Rally Championship victories. Each one was plucked off the assembly line and fitted with a curvaceous, wider body and adjustable rear wing. Power was provided by a 2.2-liter turbocharged boxer four-cylinder with 280 horsepower. The final two members of this mini museum are a bit more modern. The 2004 WRX STI should be familiar to performance fans in the US with its 300-horsepower boosted 2.5-liter four-cylinder and six-speed manual. There's also the 2015 WRX STI that blitzed the Isle of Man last year to set a new lap record of 19 minutes and 26 seconds around the island course. With STI planning a US expansion over the coming years, this is a fantastic reminder of the division's past. Hopefully, it can keep living up to these high standards. Related Video:
