2004 Subaru Forester 2.5 Xs on 2040-cars

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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

4 automakers agree to $553M settlement of Takata airbag claims

WASHINGTON (Reuters) - Four automakers agreed to a $553 million settlement to address class-action economic loss claims covering owners of nearly 16 million vehicles with potentially defective Takata airbag inflators, according to court documents filed on Thursday. Toyota's share of the settlement costs is $278.5 million, followed by BMW at $131 million, Mazda at $76 million and Subaru at $68 million. According to a press release from Plaintiffs' Committee for Takata Airbag Product Liability Litigation, the funds for the settlement are aimed at getting more cars with faulty airbags fixed. At the time of writing, Toyota had the greatest recall completion percentage of 31.89 percent followed by Subaru with 31.37 percent. Mazda has completed repairs on 18.16 percent of affected cars, and BMW brings up the rear with 16.48 percent completion. Some settlement funds will go to an outreach campaign to increase awareness, while other funds will be used to reimburse people for any costs accrued to get their cars fixed. These costs can include rental cars, child care, lost wages, or any other reasonable costs associated with bringing in a vehicle for repairs. Furthermore, a customer support program will be funded with settlement money to handle any additional repairs or adjustments that could become necessary in the 75,000 miles following the airbag replacement. Lawsuits against Honda, Ford and Nissan have not been settled, lawyers said. Takata inflators, which can explode with excessive force and unleash metal shrapnel inside cars and trucks, are blamed for at least 16 deaths and more than 180 injuries worldwide. The safety defect has prompted recalls worldwide of about 100 million inflators by more than a dozen major automakers. Reporting by David Shepardson, additional details by Autoblog's Joel StocksdaleRelated Video: Government/Legal BMW Mazda Subaru Toyota

Subaru bringing new XV concept to Geneva

The high-riding, Impreza-based Subaru Crosstrek is due for an update. So to whet our appetites, Subaru's showing a concept that previews the new XV. The concept will debut in Geneva, and it's being teased today in the image above. The Japanese automaker isn't saying much about what will go into the new XV Concept, and the teaser doesn't give us much to go on aside from an impression of body-cladded ruggedness. But it isn't hard to see what direction Subaru is going in here. It already revealed the Impreza 5-Door Concept at the Tokyo Motor Show last year, and the Impreza Sedan Concept in LA shortly thereafter, each previewing different bodystyles for Fuji Heavy's compact model. Like the Outback Sport before it, the Crosstrek is essentially a beefed-up version of the current Impreza. So we'd expect the new XV concept to follow a similar path, building upon the show cars we saw recently in Japan and California and taking them down a more rugged path for the European show. We'll look forward to seeing how it shapes up, but more than that, to seeing how Subaru implements the designs for production. Related Video: Subaru to Debut "Subaru XV Concept" at 2016 Geneva International Motor Show Tokyo, February 9, 2016 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced that the "Subaru XV Concept" will make its world debut at the 86th Geneva International Motor Show to be held in Switzerland (Press day: March 1 – 2 / Open to the public: March 3 – 13, 2016). The Subaru XV Concept will be unveiled at the press briefing scheduled for 11:15 AM (Central European Time) on March 1 at Subaru booth. The special site will opens today on the Subaru Global Site. http://www.subaru-global.com/2016geneva.html The site will feature information updates relating to the Geneva International Motor Show including Subaru's press conference.