2004 Subaru Forester 2.5 Xs on 2040-cars

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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Junkyard Gem: 1992 Subaru SVX

Subaru is doing quite well these days with its formula of selling a combination of sensible pavement-optional commuters and rally-inspired performance cars, but go back a quarter-century or so and many of the cars with the Pleiades badges were known more for futuristic jet-fighter-style cockpits and weird gadgetry. This philosophy reached its peak with the brilliant, bizarre Subaru SVX, sold in North America for the 1992 through 1995 model years. Here's a well-preserved purple SVX I spotted a few days ago in a Denver self-service yard. Just look at the side glass! It's impossible to not love the way this car looks. The design of the SVX's exterior was the creation of Giorgetto Giugiaro. The SVX had a DOHC flat-six displacing 3.3 liters, the largest street engine Subaru had built up to that point. It made 231 horsepower, which was respectable for the era. Unfortunately, Subaru didn't have a manual transmission that could handle that kind of engine power, so every SVX came with a four-speed automatic... which (in addition to being way less fun than a manual) also couldn't handle the EG33's output. For this reason, you see SVXs in fairly decent condition at junkyards all the time; a good-running, clean example is worth good money, but one with a bad transmission is worth its weight in scrap. Related Video:

Subaru's three-row Tribeca replacement spotted testing with Explorer and CX-9 in tow

Despite being a roomy, midsize crossover with seven seats living in a market that's mad for the genre, Subaru had a difficult time selling the Tribeca. Subie's largest automobile was one of the worst selling vehicles of 2012, which surely led to its death in 2014. The latest spy shots of Subaru's new three-row crossover reveals that the automaker is finally ready to replace the Tribeca. Our photographers managed to capture photos of Subaru's upcoming three-row crossover testing with the Ford Explorer and Mazda CX-9. The heavily disguised model doesn't appear drastically different than the dead Tribeca, but thick cladding is hiding the majority of the vehicle's features. From the front, the CUV looks to have similar triangular headlights as the old Tribeca, but have been given a sharper design. The front grille closely resembles the one found on the current Subaru Outback with three horizontal slats. The large air intake toward the bottom of the front fascia is also similar to the Outback's. The overall profile of the 'ute indicates that the new crossover will be similarly sized to the now-dead Tribeca, current Explorer, and present-day CX-9. At the back, the crossover features square taillights that are comparable to the ones found on the Forester's LED units. The prototype's dual exhaust outlets hint toward Subaru's 3.6-liter six-cylinder Boxer engine. The new seven-seater is expected to utilize Subaru's new modular architecture that will underpin the majority of the automaker's lineup. While the Tribeca was larger than its competitors, the previous model, as we pointed out in our review, had polarizing styling and a subpar interior that held the machine back. The Tribeca's replacement, which is expected to debut in 2018, should fix the previous car's issues with a rugged, sleeker exterior design and a more luxurious interior. Related Video: Featured Gallery 2019 Subaru Three-Row SUV View 16 Photos Image Credit: KGP Photography Spy Photos Subaru Crossover SUV subaru tribeca three-row three-row cuv