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Subaru parent company celebrates 60th birthday

Fuji Heavy Industries, parent company of Subaru, celebrated its 60th anniversary on June 15. And while the company is largely known in the automotive world for its innovative all-wheel-drive cars, its history stretches far back before the days of symmetrical all-wheel drive, World Rally Blue and gold wheels.
FHI was founded, much like Germany's BMW, as an aircraft company. It went through a series of names before settling on its current title in 1953. And while its aerial successes were never quite as famous as Mitsubishi and its Zero, FHI did fly Japan's first jet-powered trainer. The same year, 1958 to be exact, it unveiled the iconic Subaru 360 minicar. While the 360 never quite caught on in the US (at least not with the fervor of the similarly laid-out Volkswagen Beetle), the small, affordable and simple Subie had a wide-ranging appeal across the island of Japan.
The rear-drive, rear-engined 360 was eventually joined by the 1000, Subaru's first front-engine, front-wheel-drive car. More importantly, the 1000 ushered in Subaru's use of a horizontally opposed engine. The Subaru Leone, which arrived in 1971, expanded on the 1000, by offering a combination we're all familiar with nowadays - all-wheel drive with a flat-four engine.

Subaru gunning for 500,000 US sales by 2015

For the last four years in a row, Subaru has experienced incredible sales growth including record sales of 336,441 units in 2012. This trend is all but guaranteed to continue this year with 281,652 on the books so far, but Automotive News is reporting the automaker has no plans of slowing down anytime soon.
The report says that Subaru is gunning for around 500,000 sales in the US by 2015, which doesn't seem like too far of a stretch considering 2013 sales totals are expected to top 400,000 units. Through August, Subaru's sales are up 29.3 percent compared to 2012, thanks to popular models like the Forester, Outback and, surprisingly, the WRX.
A new WRX is headed for an LA Auto Show reveal while an all-new Legacy is due out next year, and AN adds that Subaru is planning to significantly increase its media spending next year and start production of the Impreza sedan in the US in 2016.

2018 Subaru WRX Drivers' Notes | Turbo traditionalist

Editor-in-Chief Greg Migliore: The Subaru Impreza WRX is one of my favorite enthusiast sedans. It's invigorating, just a bit raw and makes you want to drive it more and more. Our tester has subtle blue paint and aggressive black wheels, which strike the right tone. It's sporty without being stupid. Inside is black leather, red stitching, and plastics that are decent, or at least non-offensive. Good looking car, overall. I was excited for my one-night stint in the WRX. I blitzed home, dashing in and out of traffic in the lower gears. This thing is like a hovercraft, and with the windows down and the engine growling and buzzing, I made record time. The steering is tight, the clutch engagement is heavy, and the brakes have just the right amount of pedal depth. I felt focused and in control. I've always felt the WRX is the right Impreza for me. The STI is awesome, but unusable for many everyday driving experiences. I could live with the WRX longterm, and love it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Associate Editor Joel Stocksdale: If you've ever lamented that turbo cars don't feel like turbo cars anymore, you should check out a WRX. Its 2.0-liter turbocharged flat-four definitely takes a page from the peaky boosted beasts of the past. Driven at low rpms and gently enough that boost still builds, the turbo is laggy and takes a while to hit peak boost. This means that in mild driving, you'll be just shy of the speed limit when the turbo whacks you in the back, and you'll have to jump back off the accelerator just a moment later. But the rush of the turbo kicking in is still pretty entertaining, and a unique feeling that has been engineered out of a lot of other turbo cars. If you drive the WRX hard, though, the turbo engine becomes much easier to work with. The lag disappears, and the turbo spools right up. But you do have to be running the boxer right up close to redline to keep it responsive. These characteristics aren't something I personally enjoy. But the way the rest of the WRX drives is spot on for me. The steering is weighted nicely, and the car is very responsive. It also feels quite neutral, much more so than even good front-drive and front-biased all-wheel-drive cars. There's a bit of lean, but the chassis is always composed and communicative. And the benefit of the slightly roll-y suspension is that the WRX has impressive ride quality.