2003 Subaru Forester 2.5xs Awd Gold Auto Alloy, Sunroof, Clean Carfax No Reserve on 2040-cars

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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Subaru boxers offer a different type of flat-four thrum

If there's one number you'd associate with the Subaru Impreza, surely it'd be Four. Four generations, four doors, four-wheel drive, four cylinders in a boxer configuration. But in this Japanese market promo clip, Subaru has brought in another kind of boxer: the beat boxer.
Bringing in performers Kouteisennin and Time Machine, along with beat boxers Tatsuya and Rinka, the three-minute video clip below reinterprets the spirit of the Impreza through a mix of interpretive dance and human-generated beats that's rather hard to describe and needs to be seen - and heard. So pump up the volume and click on down below to see this clever and funky video for yourself.

2018 Subaru Crosstrek still gets a manual transmission in the US

When Subaru revealed the next generation Crosstrek, known as the XV in Europe, at the Geneva show, the company only announced the inclusion of a CVT. Fortunately, American Crosstrek buyers will still have the option to operate a clutch and shifter for themselves. It even comes with an extra gear compared with the previous generation, for a total of six cogs. The 6-speed manual will be standard equipment on base and Premium Crosstrek 2.0i models. Subaru's offering of a manual will also allow drivers to make the most of the 152 horsepower the direct-injected 2.0-liter engine makes. However, if you do still desire an automatic option, the European CVT is available as an option on base and Premium trim. It's also standard on the Limited model. The CVT can be manually shifted, too, with seven set ratios to choose from. Only the CVT is available with Subaru's "X-Mode," which incorporates hill-descent control. Regardless of configuration, every Crosstrek comes with standard alloy wheels and a touchscreen infotainment system with Apple CarPlay and Android Auto. Moving up to Premium adds a leather-wrapped steering wheel and shifter, along with an option for a sunroof. The decked-out Limited model comes with LED headlights that illuminate corners, power leather seats, keyless entry and start, and a larger 8-inch infotainment screen. Subaru also offers various driver assists on different trims including the EyeSight system with adaptive cruise control, automatic emergency braking, and lane departure warning. Pricing for the Crosstrek hasn't been announced, but the model will arrive at dealers this summer and will be on display at the New York auto show. Related Video: