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Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru will show a WRX STI Type RA, possibly with a BRZ STI, on June 8

Subaru just released another teaser photo today of a World Rally Blue STI model, and they also provided us with some information about what the car is. Apparently it is a new WRX STI Type RA, a name that Subaru fans will recognize as an indication of an ultra-hardcore version of the all-wheel-drive legend. As you can see from the teaser photo, this Type RA will have a carbon fiber roof without a sunroof. This WRX STI has more than that, though. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. According to Subaru, the rear wing will also be carbon fiber, and the car will have gold-colored forged BBS wheels measuring 19 inches in diameter. Inside, occupants will find Recaro seats. Mechanically, the suspension has been updated and now features Bilstein shock absorbers. The engine and transmission also see updates, but Subaru wouldn't give specifics at this time. Expect all the details to be revealed on June 8, the date Subaru has been teasing on Twitter. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Now with this new teaser image and confirmation of a Type RA, one might think that the previous teaser of a winged blue Subaru was of this special WRX STI. However, we're not so sure. We've been studying the trunk lid of the car in the Twitter teaser alongside those of production BRZs and WRXs. If you look closely, there's a long arching crease in the trunk lid of the teaser car and a production BRZ, but it doesn't appear on the WRX. The WRX has a very flat trunk lid. As such, we believe the teaser image is still of a BRZ STI, and we suspect Subaru may reveal both it and the WRX STI Type RA on June 8. Related Video: Image Credit: Subaru Subaru Coupe Performance Sedan subaru brz sti

Choose the right tool | 2017 Subaru BRZ Performance Package Second Drive

There's something to be said for using the right tool for the job. It's not always possible, but you know that when you whip out the Vise Grips, deep down inside, it just feels wrong. There's satisfaction, joy, even dignity in using the proper instrument to execute a task accurately on the first try. Our attempt to wield the updated 2017 Subaru BRZ on Fuji Speedway last year were stymied by summer fog that rolled into the base of Mt. Fuji, reducing visibility to just a couple of car lengths. But it's an extremely fast circuit with a nearly mile-long front straight so even on a clear day, it's not the ideal venue for the BRZ. Which is why we accepted Subaru's invitation to take another go at it, this time at Circuito Guadix, an off-the-beaten-path track near Granada, Spain. (If you go, try the paella.) The Performance Package is the highest spec available on the chassis to date in the US, and that includes its Toyota and Scion brethren. The setup is exclusive to the BRZ line and has no Toyota counterpart. With a price of $1,195 on top of (and only available on) the $28,465 Limited trim level with a manual, it gets you a host of upgrades to its unsprung components, all of which would cost several times more if procured piecemeal in the aftermarket. Sorry, there are no power upgrades, save for the bump of five horsepower and five pound-feet of torque on manual-transmission 2017 models. The most noticeable of the enhancements are sharp, gunmetal-finish 17-by-7.5-inch wheels, inspired by the famed RS-Watanabe design that adorned Japanese touring racers of the 1970s. The extra half-inch of width accommodates larger Brembo brakes — four-piston calipers up front biting down on rotors that have grown by 0.95 inches in diameter and thickness to 12.8 by 1.18, and two-pot calipers pinching 12.4-by-0.79-inch rotors, up from 11.4 by 0.71, out back. These are the same brake dimensions as you'll find on the car Subaru still considers the flagbearer of its enthusiast lineup, the rally-ready WRX STI. Performance Pack BRZs are suspended by Sachs ZF dampers and incur a weight penalty of just 20 pounds over the Limited. The Series.Yellow seen here takes all the goodies of the Performance Package and adds exclusive yellow paint that Subaru is quick to point out is entirely different from the yellow that appeared on the 2015 Scion FR-S Release Series 1.0. We'll concede that it's less boy-racer, but only slightly.