1999 Subaru Forester S Automatic 4-door Wagon on 2040-cars

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Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead

There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.

Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Subaru Viziv-7 Concept is AWD done XXL

Subaru is an all-wheel-drive brand. Everything in its range, BRZ aside, sends its power to the road through all four wheels. But while you can get some sedans and a few high-riding wagons (ostensibly considered CUVs) from the Japanese brand, the company hasn't done an SUV since the Tribeca went out of production. That's going to change soon. The Subaru Viziv-7 SUV Concept previews such a change, and it's what happens if you stylistically embiggen the new Impreza Hatchback, raise the suspension significantly, and apply all sorts of concept car tinsel. Oh, and it looks good, based on the couple images Subaru distributed ahead of the car's LA debut. But while we can't show you finer details, we do have a good idea of what kind of vehicle is coming down the Subaru pipeline. View 14 Photos As the name suggests, the Viziv-7 has room for seven passengers spread across three rows of seats. That makes sense – Fuji Heavy Industry's Corporate Executive Vice President Takeshi Tachimori did say "the next three-row from Subaru will be the biggest Subaru vehicle ever." The wheelbase is 117.7 inches long while the overall vehicle measures 204.7 inches in length. If that sounds huge, it is – the Viziv-7's has 1.7 more space between the axles and is 0.8 inches longer than a Chevrolet Tahoe, which is only 0.6 inches wider and 2.4 inches taller. This is a big Subaru. But that's all we know for certain. Subaru hasn't mentioned anything about powertrains, or when a production version will follow. Naturally, we'll try to fill in the many blanks surrounding the Viziv-7 as soon as possible. Related Video: Related Gallery Subaru Viziv-7 SUV Concept News Source: SubaruImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog LA Auto Show Subaru SUV Videos Original Video subaru viziv-7 concept