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Subaru funds Center For Pet Safety crash testing for dogs [w/video]

Crash-testing new vehicles to evaluate their ability to keep humans safe in accidents is nothing new, but thus far there has been little in the way of crash testing for dogs. Subaru, a company that portrays itself as pet friendly, hopes to raise awareness on the issue of pet safety by funding initial crash testing by the nonprofit Center for Pet Safety, Automotive News reports.
Real dogs were not used in the crash tests; three dummy dogs representing a 25-pound terrier, a 45-pound border collie and a 75-pound golden retriever were used. There are a variety of devices for sale that are supposed to restrain dogs from entering the front-seat area and distracting the driver - tethers, cages, nets and crates - but their effectiveness in a crash is unknown.
In Subaru's crash test, performed at a Virginia laboratory that tests child seats on a device that speeds down a track and stops abruptly, the results show that devices such as dog tethers are prone to break in a crash, sending the dog rocketing into whatever is in front of it. Rather alarmingly, the organization reports a 100-percent failure rate. In other words, "None of the harnesses were deemed safe enough to protect both the dog and the humans in the event of an accident." Yikes.

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.

Subaru reveals the US-bound WRX STI Type RA and BRZ tS

Subaru has finally revealed the US-bound WRX STI Type RA and BRZ tS, a pair of redressed and slightly better performing versions of the standard models. Despite the big wing, lightweight wheels, and upgrades suspension, those hoping for changes under the hood will be severely disappointed. The WRX STI gets a slight bump to 310 horsepower while output on the BRZ remains unchanged. That should come as no surprise, as the car is essentially the same one we drove two years ago in Japan. The WRX STI Type RA stands for "record attempt." The first RA was named for a Subaru Legacy that broke the FIA World Speed Endurance Record by clocking over 62,000 miles in 18 days, setting a top speed of 138 mph. This new model is named for the upcoming WRX STI Type RA NBR Special race car that will attempt a Nurburgring record sometime this summer. The WRX STI Type RA is lighter and more robust than the standard model thanks to a host of upgrades. The car gets a carbon fiber roof, a carbon fiber rear spoiler, and lightweight BBS 19-inch forged alloy wheels with 245/35R19 Yokohama Advan Sports tires. The spare tire has also been removed. While the engine only gets a mild power bump thanks to a new cold air intake and new exhaust, a retuned ECU, new pistons, and a revised third-gear ratio and short shifter should make the car feel much quicker than before. Aside from the carbon fiber roof and rear wing, there are a number of visual upgrades that set the car apart. There are red Cherry Blossom accents all along the bottom and a plethora of STI badges on the wing, mirrors, and bumpers. More STI logos can be found inside on the new Recaro seats. A plaque inside shows only 500 Type RAs will be made. It's a similar story with the BRZ tS. The acronym stands for "tuned by STI," implying it's not the full treatment like the WRX STI. That still leaves us wondering about these spy photos that show a similar looking car with real STI logos. We'll have to wait and see if anything emerges from that. The BRZ tS gets front and rear SACHS dampers and coil springs and flexible V-braces in the engine compartment. For the first time, the BRZ will come with 18-inch wheels, ditching the low-rolling resistance tires for a set of sticky 215/40 R 18 Michelin Pilot Sport 4 tires, aided by Brembo brakes at all four corners. Visual upgrades are similar to the WRX STI Type RA.