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Subaru ups US sales projections to 500k units

Subaru is going absolutely gangbusters so far in 2014, with growing year-over-year sales every month this year adding to the streak of 33 consecutive months. The prognosis is so positive that the Japanese brand is revising its 2014 forecast to 500,000 vehicles or more, from a previous estimated 460,000. If it reaches the goal, it would be the first time that the automaker hit the half-million mark here.
Subaru has been growing steadily in the US for a while now. Annual sales have increased for the past five consecutive years with 2014 not indicating for that to change. For August alone, the company moved 50,246 vehicles, up 22.37 percent year-over-year, and the business proclaimed it as the best month in its history.
According to Subaru, it believes that the growth for the last two years has been fueled by the latest Forester and XV Crosstrek last year and the new Legacy and Outback this year. "The market is telling us that we are delivering products that consumers want at the right prices," said Thomas J. Doll, president and chief operating officer at Subaru of America. Scroll down to read the company's full announcement.

Subaru sells its 10 millionth car in the United States

No longer a niche automaker known for quirkiness, Subaru has sold its 10 millionth car in the United States a little over a year after its American division celebrated its 50th birthday. The milestone illustrates how quickly (and how much) the Japanese firm has grown in the United States. It took Subaru 41 years to sell the first five million cars on our shores. Its line-up evolved considerably during that time period; it went from peddling the 360, a tiny kei car damned by Consumer Reports as America's most unsafe car, to spear-heading the rugged wagon segment with the original Outback. It entered the 2010s with a clear idea of how to achieve maximum growth and sold an additional five million cars in a little more than a decade. Its formula is simple: expand while staying true to its roots. The milestone car, a white 2019 Impreza, isn't destined to spend the rest of its life in a museum. It was purchased in Salt Lake City, Utah, at Nate Wade Subaru, the brand's oldest American dealer, by Dr. Craig Harmon. He didn't know he had bought his daughter a historically significant Impreza until he noticed an arch made of balloons in front of the dealership. Nate Wade parked a fully restored 360 from its private collection next to the Impreza to illustrate how far Subaru has come in 50 years. Harmon's Impreza is a run-of-the-mill Rocky Mountains-spec hatchback: white with roof rack. It'll be covered in Utah's finest road salt in just a few weeks. Nothing about it reveals the threshold it represents, and Subaru isn't planning a limited series to mark the 10-million car milestone. Instead, it's focused on keeping its streak of sales records going into the foreseeable future.

2019 Subaru Forester First Drive Review | Hidden treasure

ASHEVILLE, N.C — Forester sales have been nothing short of spectacular for Subaru. The fourth-generation Forester sold more than double what the first three generations sold ... combined. It makes up about 20 percent of Subaru's current U.S. sales, and 58 percent globally. Clearly, Subaru has been the right thing with the Forester to bring people over to the brand, and to keep them there. So why mess with a good thing? Subaru hasn't, really. The all-new 2019 Forester looks remarkably familiar – slightly tweaking a few things to refine the experience without alienating buyers. They improved aero while maintaining huge windows. And even the small-outside-big-inside formula that makes it such a practical choice was improved, gaining interior volume with a minimal increase in length and width. Peel away the sheet metal, though, and there have been significant changes for the Forester, which shares few parts with the outgoing generation. The updated engine gets direct injection. The reworked frame, using more high-strength steel, means it has 1.4 times the impact absorption of the previous car. The geometry of the four-wheel independent suspension has been optimized for stability, the steering retuned, the transmission reworked for better power, efficiency, handling, comfort and safety. So, can this visually familiar Forester really feel all that different going down the road? More importantly, do we like it better? We headed into the Blue Ridge mountains around Asheville N.C. in order to find out. Our first vehicle for the day was the new Sport trim, with no added performance and some funkier design cues. Somehow, matte-ish orange accents have become the go-to hue to represent "sport." They stand out most around the air vents and gear shifter, in the contrast stitching and here and there in the instrument panel. The busy mix of materials and colors might find favor in youthful buyers, but were a bit too flashy for our taste. Loud as that interior might be visually, sonically the Forester is quite the opposite. We kept the radio off to enjoy, finally, a Forester interior in which we could hold a quiet conversation at highway speed. Depending on the surface, we heard some tire noise, but muted compared to Foresters — and tons of Subarus — of generations past. In normal, calm driving, the new Forester behaves like a more premium vehicle – calm and comfortable.