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Subaru Viziv-7 Concept is AWD done XXL

Subaru is an all-wheel-drive brand. Everything in its range, BRZ aside, sends its power to the road through all four wheels. But while you can get some sedans and a few high-riding wagons (ostensibly considered CUVs) from the Japanese brand, the company hasn't done an SUV since the Tribeca went out of production. That's going to change soon. The Subaru Viziv-7 SUV Concept previews such a change, and it's what happens if you stylistically embiggen the new Impreza Hatchback, raise the suspension significantly, and apply all sorts of concept car tinsel. Oh, and it looks good, based on the couple images Subaru distributed ahead of the car's LA debut. But while we can't show you finer details, we do have a good idea of what kind of vehicle is coming down the Subaru pipeline. View 14 Photos As the name suggests, the Viziv-7 has room for seven passengers spread across three rows of seats. That makes sense – Fuji Heavy Industry's Corporate Executive Vice President Takeshi Tachimori did say "the next three-row from Subaru will be the biggest Subaru vehicle ever." The wheelbase is 117.7 inches long while the overall vehicle measures 204.7 inches in length. If that sounds huge, it is – the Viziv-7's has 1.7 more space between the axles and is 0.8 inches longer than a Chevrolet Tahoe, which is only 0.6 inches wider and 2.4 inches taller. This is a big Subaru. But that's all we know for certain. Subaru hasn't mentioned anything about powertrains, or when a production version will follow. Naturally, we'll try to fill in the many blanks surrounding the Viziv-7 as soon as possible. Related Video: Related Gallery Subaru Viziv-7 SUV Concept News Source: SubaruImage Credit: Live photos copyright 2016 Drew Phillips / Autoblog LA Auto Show Subaru SUV Videos Original Video subaru viziv-7 concept

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Subaru looks back on record-setting WRX STI from 2011 Isle of Man

In what we can only presume/hope is a precursor to the launch of the next-gen WRX STI, Subaru has released three videos now giving us a look back at the history of the STI-badged WRX models. In this third video, Dominick Infante, national manager of product communications at Subaru of America, got ahold of the automaker's 2011 WRX STI that broke records for the Isle of Man TT Challenge a couple of years ago.
In 2011, rally driver Mark Higgins piloted this car to a lap speed record of 115 miles per hour and a lap time record of 19:56.7 around the 37.8-mile course. The race-prepped STI, which Infante refers to as an "STI on steroids," features a beefed-up suspension, a wonderful-sounding open exhaust and the removal of the speed limiter to go with full roll cage and racing seats and harnesses.
Scroll down to see - and hear - new driving footage of this 2011 WRX STI with Infante behind the wheel as well as some race footage from 2011 - including a near-disaster Higgins averted at 150 mph. Also, be sure to check out the previous videos from Subaru for the 1998 Impreza 22B STI and a 2004 WRX STI.