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Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Custom cabinetry gives this Subaru Outback camper cred

Where there's space, there's wood to make it more functional. At least, that seems to be the ethos at customization shop Solid Wood Worx. The Huntington Beach, Calif.-based company has turned vehicles such as the Ram ProMaster, Nissan XTerra, Toyota 4Runner, and Ford F-250 into small, livable mobile homes. The most recent project is a Subaru Outback, which uses a unique series of cabinets to meet a fairly complex checklist of asks.  Noticed by Motor1, the Outback belongs to an adventurer named Sean who is setting out on a six-month climbing trip. She reached out to Brian, a woodworker and former cabinet builder, at Solid Wood Worx with her vision of the Outback as a sleep-in camper. She wanted a flat place where she and her 80-pound dog could sleep, a slide-out kitchen with stove and fridge, storage for climbing gear, storage for clothes, and a designated space for a water supply. Possibly the biggest ask was an integrated solar panel with a battery and inverter for off-the-grid living. Brian made it all work.  With the solar panel and spare tire hitched to the Thule roof rack and out of the way, Brian built an interior platform that stretched from the rear hatch to the back of the front seats. Since this eliminated any use of the rear seats, they were taken out. The platform itself has built-in drawers, and the upper portion is split into two functional spaces. The right side has just enough room to fit a small mattress, but Sean looks small, so it should work perfectly. Beneath the bed is the sliding drawer that stows the camp stove. On the left side is a massive amount of storage that doubles as secondary kitchen prep space. On top of that is a small fridge that opens on top like a cooler.  With the kitchen area in its "out" position, a secondary panel opens up to the space where the spare tire used to be. Inside that, Brian's team fitted the wiring, fuses and equipment for the solar panel's battery storage. For this project, Brian used a 100 amp-hour battery and a 100-watt solar kit from Renogy. That power feeds an inverter, a few USB plugs, and the small fridge. Looking through the rear passenger door, there are even more storage spaces for things such as clothes, bedding, shoes, and a laptop. The water tank slides in behind the front seat.  In most of his builds, Brian uses three-quarter-inch nine-ply pine plywood that he gets from Home Depot. It costs roughly $35 for a 4x8 sheet, and each piece weighs about 60 pounds.

Police bravely rescue mannequin from cold car

Police in an upstate New York town broke into a car last week to save an elderly woman only to discover she was a lifelike mannequin. Police in Hudson, NY, got a troubling call on Friday, December 16, that a woman had frozen to death in a car, ABC News reported. HPD rushed to the scene and found what appeared to be an elderly woman unresponsive in a snow covered Subaru. The weather was bitter cold, and police feared the worse. Sergeants leaped into action and smashed out the car's rear passenger window. That's when first responders realized that the supposed victim in the front seat wasn't a person at all, but an extremely lifelike, life-sized mannequin. The mannequin was dressed in a sweater, blouse, slacks, and shoes and had an oxygen mask covering its nose and mouth. Glasses, lifelike hair, teeth, and even a smattering of liver spots on the hands and face completed the illusion. Eventually, the Subaru's owner showed up and explained the strange situation. He told police he was a sales manager for a medical supply company, and that the mannequin was a CPR training device. He told the officers that he regularly transports the mannequin buckled into the front seat of his car. The HPD was not particularly happy with this explanation, while the Subaru owner was annoyed that his car was smashed open. "I can't put what he said on air, but he was not very happy with the police department for forcing entry into his car," Hudson Police Department Sergeant Randy Clarke told WTEN. "If it was a joke, it was a very poor tasteful joke. If it was a matter of convenience for him, it was a station wagon, carry your mannequin a little bit better. The mannequin was in the front seat with a seat belt and appearing to be a passenger in the car." There are no charges pending in the incident, HPD said. Related Video: News Source: ABC News, WTEN Auto News Weird Car News Subaru hudson