2011 Subaru Impreza Outback Sport Wagon 4-door 2.5l on 2040-cars

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Should Subaru stay niche or go mainstream? [w/poll]

Out of all the automakers doing business in the US, Subaru is the one that has carved out the most interesting niche for itself in the minds and lifestyles of buyers. Outdoorsy types, dog lovers and active families alike flock to Subaru's rugged nature and all-wheel-drive utility - and they're fiercely loyal, which is probably why Subaru has become a success story.
But Subaru is still a relatively small player in the US market, and with recent profits surging, parent company Fuji Heavy Industries is facing a dilemma: continue on with the successful niche market Subaru has carved out for itself, or attempt to go mainstream and give big players like Nissan and Toyota a run for their money. According to Carscoop, Japan Times and Bloomberg News are reporting that Fuji Heavy is beginning discussions this month to determine which direction Subaru will take.

Subaru Ascent three-row SUV set for 2018 launch

Subaru revealed a three-row SUV concept Wednesday at the New York Auto Show in a surprise move that signals its return to the large utility segment in 2018. Called the Ascent concept, the show car had a turbocharged boxer 2.4-liter four-cylinder engine and will be revealed in production trim next fall at the Los Angeles Auto Show. The Ascent will be built in Lafayette, Ind., and is exclusive to the North American market. It will have room for up to eight passengers, offer all-wheel drive, and will be based on a modified version of Subaru's latest global platform. A hybrid is possible on those underpinnings, but a Subaru spokesman wouldn't comment on that prospect. Subaru has not had a three-row ute since the Tribeca was killed off in 2014. View 17 Photos With Volkswagen adding the Atlas and existing SUV makers like Ford, Chevrolet, Toyota, Honda, and others all putting greater emphasis on the large utility segment, Subaru felt compelled to respond. The company also expects the Millennial generation to make up a significant portion of Ascent buyers. "This is a product that allows that generation that grew up liking Subaru to stay with us," Subaru of America president Tom Doll said at the show. The Ascent concept's styling cues have evolved from the previous Visiv-7 concept and offer a better look at what the production model will look like. The Ascent concept measures 198.8 inches long, 78.3 inches wide and 72.4 inches tall. The wheelbase is 117 inches - signaling Subaru is serious about competing with large SUV producers. Subaru is spending $140 million and adding more 1,200 jobs at Lafayette to support the Ascent and bolster its US manufacturing footprint. Related Video:

A closer look at the 2015 Subaru Legacy

The Subaru Legacy might not have been the hottest debut at the recent Chicago Auto Show, but for the Japanese automaker, it's hugely important. Much as we'd love to focus on Subaru's more engaging WRX, STI and BRZ models, the truth is, its the mainstream Forester, Outback and Legacy that make up the vast majority of the brand's sales, not to mention the Impreza and XV Crosstrek.
This new Legacy looks to gain a lot more traction in the mainstream market than its predecessor, with handsome, if familiar, styling, standard all-wheel drive, and more efficient powertrains. Under the hood, customers can choose between a 2.5-liter boxer-four, or a more powerful six-cylinder engine. Subaru says that the four-cylinder setup actually boasts class-leading fuel economy for all-wheel-drive vehicles in the Legacy's class.
West coast editor Michael Harley stopped by the Subaru stand for a closer look at the 2015 Legacy. Check it out in the video below.