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2019 Subaru Forester First Drive Review | Hidden treasure

ASHEVILLE, N.C — Forester sales have been nothing short of spectacular for Subaru. The fourth-generation Forester sold more than double what the first three generations sold ... combined. It makes up about 20 percent of Subaru's current U.S. sales, and 58 percent globally. Clearly, Subaru has been the right thing with the Forester to bring people over to the brand, and to keep them there. So why mess with a good thing? Subaru hasn't, really. The all-new 2019 Forester looks remarkably familiar – slightly tweaking a few things to refine the experience without alienating buyers. They improved aero while maintaining huge windows. And even the small-outside-big-inside formula that makes it such a practical choice was improved, gaining interior volume with a minimal increase in length and width. Peel away the sheet metal, though, and there have been significant changes for the Forester, which shares few parts with the outgoing generation. The updated engine gets direct injection. The reworked frame, using more high-strength steel, means it has 1.4 times the impact absorption of the previous car. The geometry of the four-wheel independent suspension has been optimized for stability, the steering retuned, the transmission reworked for better power, efficiency, handling, comfort and safety. So, can this visually familiar Forester really feel all that different going down the road? More importantly, do we like it better? We headed into the Blue Ridge mountains around Asheville N.C. in order to find out. Our first vehicle for the day was the new Sport trim, with no added performance and some funkier design cues. Somehow, matte-ish orange accents have become the go-to hue to represent "sport." They stand out most around the air vents and gear shifter, in the contrast stitching and here and there in the instrument panel. The busy mix of materials and colors might find favor in youthful buyers, but were a bit too flashy for our taste. Loud as that interior might be visually, sonically the Forester is quite the opposite. We kept the radio off to enjoy, finally, a Forester interior in which we could hold a quiet conversation at highway speed. Depending on the surface, we heard some tire noise, but muted compared to Foresters — and tons of Subarus — of generations past. In normal, calm driving, the new Forester behaves like a more premium vehicle – calm and comfortable.

Subaru puts China production on hold amidst slowing growth

Subaru's 2015 sales and production forecast estimates the Japanese brand to sell about 60,000 vehicles in China this year, a 10 percent rise. However, a recent decision not to build a factory there might make future growth more difficult. Given the changing state of the market, the automaker doesn't seem concerned by the potentially lost sales. According to Bloomberg, even if the Chinese government gave permission for Subaru to build its planned joint venture factory with Chery, the Japanese brand would not take advantage of it. "Since the profits are split with your partner, you would have to double the sales to maintain the profits you earn by exporting from Japan," said Akira Mabuchi, the company's executive in charge of China, according to Bloomberg. Subaru is in the odd position of being the only major Japanese automaker without a joint venture partner to build cars in China, but the massive year-over-year growth there seems to be slowing. Auto sales in China were up 6.9 percent in 2014, according to Bloomberg, compared to 14 percent in 2013. Also, Chinese consumers have been famously averse to buying Japanese vehicles with only half of the consumers there even willing to purchase one. Instead, the company is focusing on the US market, according to Bloomberg. The decision makes sense. While Subie's sales in China shrunk 2 percent in 2014 to about 55,000 vehicles, the company grew 21 percent in the US to 514,000 units. The automaker already has plans to add capacity to its factory in Indiana. News Source: BloombergImage Credit: Jae C. Hong / AP Photo Plants/Manufacturing Subaru

Subaru supplies running low as automaker struggles to keep up with US demand

Consumers in the US are gobbling up Subaru models, a trend that may result in dealer shortages if the Japanese automaker isn't able to meet the surging demand. A quick look at the numbers reveals a 25.2 percent year-over-year jump in April US sales, and a 17-percent gain for the first quarter of 2013. The sales are so strong that the company's CEO, Yasuyuki Yoshinaga, told the Wall Street Journal that Subaru will exceed its 2016 goals (380,000 US units sold) by the end of the company's current business year. The US market has grown to be one of Subaru's best, with the company now logging about half its global sales on our shores.
While strong sales are good problem to have, the automaker has relatively limited production capacity, which may leave dealers with sparse inventory. Certain models, such as the popular Forester crossover (shown above), could hit 10,000 units this month with the plant at full capacity (far above its target of 8,000 units). On average, the US car industry has a 60-day supply of vehicles on hand, but inventory for the new Forester is at just 16 days. "If this situation persists, we'll face a supply shortage," Mr. Yoshinaga told the WSJ.
Despite being one of the smallest Japanese automakers by volume, this is all positive news for Subaru and parent Fuji Heavy Industries, which projects a second straight year of record operating profit thanks to strong US sales and a weaker yen.