2003 Subaru Impreza Wrx on 2040-cars

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Travis Pastrana puts on blue and gold Subaru jacket again

Travis Pastrana partnered with Subaru for eleven years, the relationship going especially well from 2006 to 2010 when Pastrana won four consecutive Rally America National Championships. They broke up in 2010 to give Pastrana space for his NASCAR fling and a couple of years in Global Rallycross with Dodge.
Giving up on his NASCAR dream last November has made possible a reconciliation with his former automotive love: Subaru has just announced that Pastrana will return to its Rally Team USA for the 2014 Rally America Championship, partnering with veteran team driver and current Rally America champion David Higgins.
Although the season begins later this month in Atlanta, Michigan, Pastrana won't return until the second round in February, the Rally in the 100 Acre Wood in Salem, Missouri. He'll also be at the start of the Global Rallycross round of the X-Games in June, but in a WRX STI this year instead of his erstwhile Dodge Dart. You'll find a press release below with a few more bits of information, and there's always this trip down memory lane...

Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru calls Forester Ultimate Customised Kit Special edition 'an unfortunate situation'

UPDATE: Subaru of America reportedly found it necessary to disavow itself from the Forester Ultimate Customised Kit Special edition that was displayed at this year's Singapore Motor Show. According to The Drive, the automaker sent a letter to its American dealership network to explain that it "had nothing to do with this" and that "it obviously goes without saying that this car will not be available in the United States market." Lead image courtesy of imgur. Subaru likely brought several serious concepts to this year's Singapore Motor Show. We sincerely hope that this is not one of them.  Meet the Forester Ultimate Customised Kit Special edition (little "e"). If you're old enough to be on the Internet, you certainly know exactly where this is going, and it's not anywhere appropriate.  In this lighting, it's hard to tell, but the F***S edition appears to be finished in Subaru's World Rally Blue, and the pin-striping is very likely STI's signature cherry blossom pink, but we frankly cannot tear our eyes away from the podium, which is emblazoned with the custom Forester's name. As Top Gear Philippines points out, it's otherwise a fairly generic show car. From the body kit that gives it a low-slung attitude to the custom paint work, nothing about the F***S edition appears out of the ordinary. It's even rocking a set of 20-inch Enkei wheels over yellow brake calipers.  We're not sure what exactly is going on under the hood, but we wouldn't be surprised to find the normal host of bolt-on factory and aftermarket power-adders, or maybe even a full-blown STI powertrain just for extra cred.  Inside, it has yet more of the trappings of a run-of-the-mill SEMA build. A huge touchscreen up front controls a custom audio system backed up by Focal amplifiers and a subwoofer. There's custom blue ambient lighting in the front cabin and a set of tablet-style monitors for rear passenger entertainment.  The execution leads us to believe that either its builders had no clue, or they simply gave no... well... you know.