2003 Subaru Baja Spotlights/bed Extender Hill Holder Rare Mint Condition on 2040-cars

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How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

2019 Subaru Ascent Drivers' Notes Review | Subaru redux

The 2019 Subaru Ascent is the follow-up to the odd and slow-selling Subaru Tribeca. From 2005 to 2014, Subaru sold just 76,774 Tribecas in the U.S. at a time when the company's sales as a whole were on a climb. As we put it in our first drive review, the Ascent can be considered a sort of mulligan. The new model comes out hot and heavy against strong three row competitors like the Honda Pilot, Toyota Highlander, Mazda CX-9 and American offerings like the Chevy Traverse and the Ford Explorer. Our tester is the top-shelf Touring trim. Standard features on the Ascent include Subaru's EyeSight driver assist technology, adaptive cruise control with lane keep assist, keyless entry, three-zone climate control and a turbocharged 2.4-liter flat-four mated to a CVT. Power, like nearly every Subaru, is sent to all-four wheels. For $45,670, the Ascent Touring nets you features like leather trim, power-adjustable front seating, a panoramic moonroof, LED lighting, a power opening rear gate and an upgraded audio system with an 8-inch touchscreen infotainment system. Editor-in-Chief Greg Migliore: I found myself liking the Subaru Ascent much more than I expected. The turbo four and light steering made it surprisingly engaging to drive. I enjoyed how this one was trimmed out, and the cabin managed to be both woodsy and elegant. It also offered an excellent view of my surroundings, which is not a given for a beefy SUV. Style-wise, I don't love it. I think it looks better in pictures than in person. It seemed a little overwrought in my driveway. If you need a people hauler, and specifically, you need three rows, this one is worth a look. If you don't need three rows, I'd go with an Outback or Forester. That being said, this is the vehicle Subaru absolutely needs in order to have a more complete presence in the U.S. market. It's highly competitive with the VW Atlas, and it should add some solid incremental sales to Subaru's volume. Consumer Editor Jeremy Korzeniewski: I've logged more time in the Subaru Ascent than any other staffer here at Autoblog, having attending the automaker's initial drive event a few months ago and then signing a different one out to schlep my family on a couple of long drives in and around Seattle, Wash. Sometimes it takes a good, long drive to really figure out a car's merits and demerits. Other times, though, initial impressions are confirmed.

Subaru recalls WRX and Forester 2.0XT for turbo intake problem

The Basics: Subaru will recall 18,200 examples of the 2015-2016 WRX and Forester 2.0XT. The WRX's have production dates between April 10, 2015, and October 21, 2015, and the Foresters come from April 10, 2015, to October 20, 2015. The Problem: The turbocharger intake duct can crack, which could cause the engine to run rough or stall. According to Subaru, this problem happens because a supplier used an incorrect material for a specific production lot of parts. Accidents/Injuries: None reported. The Fix: Dealers will inspect the turbocharger air intake duct. If the part is from the affected lot, then owners get a replacement. If you own one: Subaru hasn't yet told the National Highway Traffic Safety Administration when this recall would begin. RECALL Subject : Turbocharger Intake Duct Crack may cause Stall Report Receipt Date: MAR 21, 2016 NHTSA Campaign Number: 16V162000 Component(s): ENGINE AND ENGINE COOLING Potential Number of Units Affected: 18,200 All Products Associated with this Recall Vehicle Make Model Model Year(s) SUBARU FORESTER 2015-2016 SUBARU WRX 2015-2016 Details Manufacturer: Subaru of America, Inc. SUMMARY: Subaru of America, Inc. (Subaru) is recalling certain model year 2015-2016 WRX vehicles manufactured April 10, 2015, to October 21, 2015, and Forester 2.0XT vehicles manufactured April 10, 2015, to October 20, 2015. The turbocharger air intake duct may crack and possibly result in an engine stall. CONSEQUENCE: An engine stall increases the risk of a crash. REMEDY: Subaru will notify owners, and dealers will inspect the turbocharger air intake duct, and replace it as necessary, free of charge, depending on the lot number found on the duct. The manufacturer has not yet provided a notification schedule. Owners may contact Subaru customer service at 1-800-782-2783. Subaru's number for this recall is WTA-62. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Related Video: