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Subaru CEO expects record U.S. sales in 2020 despite market slowdown

TOKYO  - Subaru expects its U.S. vehicle sales to rise to a record high in 2020, as demand for its crossover models helps it buck the trend of slowing car sales in the Japanese automaker's biggest market. The company has been growing rapidly in the United States, the world's No. 2 auto market, roughly doubling the number of vehicles sold over the past six years, thanks in part to a ramp-up in local production capacity and a marketing strategy focused mainly on affluent and liberal-minded consumers. Japan's smallest automaker said that ongoing U.S. demand for its Forester and Outback models would likely boost overall sales in the country to 720,000 to 730,000 units next year, up by as much as 4.3% from the around 700,000 vehicles it expects to sell by the end of this year. "We expect the U.S. market to slow only slightly next year, so we're planning to see more growth in our sales. We think we can achieve this," CEO Tomomi Nakamura told reporters in Tokyo. He added that he saw room for the automaker to expand its share of the SUV market, which stands at around 7% at the moment, given that Subaru's SUV models outsell its Legacy and Impreza sedan models. "If competition in the U.S. SUV market continues, that segment will keep growing even as the overall market slows," he said. U.S. sales account for around 65% of Subaru's total global sales of around 1 million units. By the end of November, sales of the Forester this year had climbed 6.4% from a year ago, while sales of the Outback, its best-selling model in the country, were up 0.9%. However, the rapid growth in the country has coincided with a jump in global quality-related issues which has sapped profitability in the past year or so. (Reporting by Maki Shiraki; writing by Naomi Tajitsu; Editing by Kirsten Donovan) Earnings/Financials Subaru Crossover SUV

Subaru BRZ gets updates, limited-edition Series.Blue model for 2015

The popular complaint about the Subaru BRZ is that its 200-horsepower, 2.0-liter-boxer engine is underpowered compared to other, modern sports coupes. Subaru isn't doing anything to address that for the 2015 model year BRZ, but the company does have some aesthetic upgrades ready for its rear-wheel-drive two-door and a limited-edition version with a more aggressive body.
The big news for the 2015 BRZ is the Series.Blue Special Edition (pictured above) that is limited to 1,000 units for the US with 500 of them in the brand's famous WR Blue Pearl and the other 500 in Crystal White Pearl. Mechanically, the special models are unchanged with the 2.0-liter boxer engine and a six-speed manual, but they wear an exclusive, black, STI-branded body kit that includes a new lower-lip front spoiler, rear spoiler, side sills and underbody panels. Subaru claims the whole setup increases front downforce and decreases the car's coefficient of drag from 0.28 to 0.27. To match the new kit, the limited-edition cars feature black, 17-inch wheels from STI with contrasting red brake calipers hiding behind them. The interior sees nearly as many changes as the outside with black and blue leather sport seats with blue stitching, and a similar motif for the steering wheel, shift boot, parking brake and kneepads. The illuminated engine start button gets an STI logo, as well. The Series.Blue arrives at dealers in July for $30,285, after the $795 destination charge.
The rest of the BRZ lineup isn't left out and has some minor upgrades of its own, with revised damper settings, stainless steel exhaust tips, a body-color shark fin antenna and a simulated carbon fiber dashboard panel - similar to the upgrades found on the 2015 Scion FR-S. Two new colors are available - Ice Silver Metallic and Crystal White Pearl. Prices are up $100 across the board for 2015. After destination, the Premium trim is $26,490; the Limited is $28,490; the Limited with an automatic transmission is $29,590. The 2015 models hit dealers this summer. Scroll down to read the full announcement.

The art of WRX-ing in the rain

There it is again, the quiver of the STi's blue rear spoiler. I noticed it yesterday on the Autobahn north of Frankfurt. Although the speed limit was 120 kilometers per hour, I was cruising in sixth gear around 200 kph when the STi's signature rear appendage began to dance in my rear view mirror. Now I'm redlining fifth gear on the front straight of the legendary Nurburgring's north loop and it's back. Only this time the quivering blade is in a deluge of water coming off the Subaru's 18-inch Dunlops. It's a rooster tail worthy of Miss Budweiser and it's a constant and sobering reminder that I'm lapping the 13-mile long Nordschleife in a freezing and unrelenting rain. I'm driving a 2017 German-spec Subaru WRX STi, not the updated 2018 version that'll get revised front end styling, tweaked suspension tuning, larger Brembo brakes and 19-inch wheels and tires. At 240 kph, close to the 2.5-liter boxer four's 6,700 rpm redline, I shift up to sixth gear and change lanes to avoid the standing water on the left side of the track. It's my third lap. I'm getting over-confident. The all-wheel drive WRX STI is dealing well with the tricky conditions and the Ringmeisters of the past that tamed this track since it was first built in 1929 - Ascari, Fangio, Clark, Caracciola, Nuvolari, Rosemeyer, Chiron, and Ickx - are talking to me inside my head. And they're egging me on. Pushing me to go faster. I'm sticking to wet line and staying off the tall curbing that marks most apexes. Bounce the Subi off a curb and I'm sure to star in the next Nurburgring crash video to hit YouTube. I'm also desperately trying to stay off of the new pavement, which dots the circuit and has a coefficient of friction in the wet similar to snot. Then I make a huge mistake on the entrance to Bergwerk, a tight right hand corner that comes up quickly after a long, fast section and the left hand kink that Nicki Lauda got so wrong in the 1976 Grand Prix. The Nordschleife has 160 corners. Most are blind. Many are off camber. All are lined with walls and Armco barriers. Even the straights are kinked and crowned. And there are two very fast downhill compressions and three jumps that max out a car's suspension travel. There's no runoff room. No margin for error. And remembering the course in this weather in just a few laps is impossible, I don't care how much Gran Turismo you've played.