2014 Subaru Brz Premium on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Choose the right tool | 2017 Subaru BRZ Performance Package Second Drive

There's something to be said for using the right tool for the job. It's not always possible, but you know that when you whip out the Vise Grips, deep down inside, it just feels wrong. There's satisfaction, joy, even dignity in using the proper instrument to execute a task accurately on the first try. Our attempt to wield the updated 2017 Subaru BRZ on Fuji Speedway last year were stymied by summer fog that rolled into the base of Mt. Fuji, reducing visibility to just a couple of car lengths. But it's an extremely fast circuit with a nearly mile-long front straight so even on a clear day, it's not the ideal venue for the BRZ. Which is why we accepted Subaru's invitation to take another go at it, this time at Circuito Guadix, an off-the-beaten-path track near Granada, Spain. (If you go, try the paella.) The Performance Package is the highest spec available on the chassis to date in the US, and that includes its Toyota and Scion brethren. The setup is exclusive to the BRZ line and has no Toyota counterpart. With a price of $1,195 on top of (and only available on) the $28,465 Limited trim level with a manual, it gets you a host of upgrades to its unsprung components, all of which would cost several times more if procured piecemeal in the aftermarket. Sorry, there are no power upgrades, save for the bump of five horsepower and five pound-feet of torque on manual-transmission 2017 models. The most noticeable of the enhancements are sharp, gunmetal-finish 17-by-7.5-inch wheels, inspired by the famed RS-Watanabe design that adorned Japanese touring racers of the 1970s. The extra half-inch of width accommodates larger Brembo brakes — four-piston calipers up front biting down on rotors that have grown by 0.95 inches in diameter and thickness to 12.8 by 1.18, and two-pot calipers pinching 12.4-by-0.79-inch rotors, up from 11.4 by 0.71, out back. These are the same brake dimensions as you'll find on the car Subaru still considers the flagbearer of its enthusiast lineup, the rally-ready WRX STI. Performance Pack BRZs are suspended by Sachs ZF dampers and incur a weight penalty of just 20 pounds over the Limited. The Series.Yellow seen here takes all the goodies of the Performance Package and adds exclusive yellow paint that Subaru is quick to point out is entirely different from the yellow that appeared on the 2015 Scion FR-S Release Series 1.0. We'll concede that it's less boy-racer, but only slightly.

2015 Subaru Outback offers more room and better econ behind that new face

While its new front fascia makes the biggest obvious impact, Subaru says changes to the entire 2015 Outback package make it roomier, more powerful, more efficient and quieter. The hexagonal grille gets it in line with the corporate template, to go along with a new shape to the lower grille and fog light cladding, a sharp crease for a shoulder line and a faster rake to the windshield. The rocker panel cladding and its 'toothed' molding remain, but it now also doubles as a step for when you want to place items on the roof rack.
Under the aluminum hood will either be a 2.5-liter, four-cylinder boxer engine with 175 horsepower and a carryover 174 pound-feet of torque, or a 3.6-liter inline-six-cylinder with 256 hp and 247 lb-ft exclusively in the 3.6R Limited model. Paired to the lower-friction Lineartronic CVT that is the only shifting choice, and aided by features like the active grille shutter system and electric power steering, Subaru estimates fuel economy for the four-cylinder at 25 miles per gallon city, 33 highway and 28 combined, an increase of 1/3/2 mpg over the outgoing car. The sixer is pegged at 19 city, 27 highway and 22 combined, an increase of 2 mpg across the board.
The Outback has grown in every dimension, but never by more than 0.7 of an inch. The passenger cabin grows by 2.7 cubic feet, though, so occupants have more shoulder, hip, elbow and legroom. The cargo hold is enlarged by 1.2 cu-ft with the rear seats up, by 2.0 cu-ft with them down and the load floor is flatter. Accessing it is made easier by the memory height function on the power tailgate and new release handles for the rear thrones. Cabin ambiance is improved by sound abatement measures like an acoustic windshield, thicker panels and more noise-insulating foam.