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2015 Subaru WRX STI photos hit the web early

Wing? Check. WR Blue? Yep. Gold wheels? Aw, yeah. Ladies and gentlemen, meet the 2015 Subaru WRX STI, which has leaked out ahead of its Detroit Auto Show debut, courtesy of Mexican website Terra Autos.
We don't have any firm details to go on, but as we reported earlier, the STI is expected to use a turbocharged, 2.5-liter boxer four producing something like 300 to 305 horsepower and 290 pound-feet of torque. (Note: The standard WRX uses a new, Forester-derived 2.0-liter engine.) Expect the usual host of STI fitments, including a more performance-oriented suspension tune and upgraded brakes, but don't expect a five-door variant - like the WRX, the STI will be a sedan-only affair.
Check out the leaked shots of the new STI in the gallery above, and stay tuned for all of the official details next week.

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

Subaru teases Impreza sedan concept for LA

When the doors open at the Los Angeles Auto Show later this month, Subaru will be on hand to preview its upcoming Impreza. But before it does, it's giving us an idea of what to expect. Although we can only see so much of it from the teaser image above, the Impreza Sedan Concept pictured here for the first time looks similar to the Impreza 5-Door Concept we saw in Tokyo mere days ago. It seems to bear the same headlights and the same sculpted flank as the hatchback show car. Only as you might have discerned by now, it has a trunk instead of a tailgate. And instead of that blueish-silver, this one's done up in metallic red. For more than that, we'll have to wait. And it's entirely possible that even when it does arrive, Subaru won't tell us much about the technical specifications. Many of these concepts don't actually have engines, after all, When the new Impreza does reach production, it will in all likelihood feature a boxer four engine and all-wheel drive. Subaru to Debut "Impreza Sedan Concept" at 2015 Los Angeles Auto Show Tokyo, November 10, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced that the "Impreza Sedan Concept" will make its world debut at the 2015 Los Angeles Auto Show (Press day: November 17 – 19 / Open to the public: November 20 – 29, 2015). The Impreza Sedan Concept will be unveiled at the press briefing scheduled for 2:35 PM PST on November 18 at Subaru booth following a speech by FHI President & CEO, Yasuyuki Yoshinaga. The special site opens today on the Subaru Global Site. http://www.subaru-global.com/2015la.html The site will feature information updates relating to the Los Angeles Auto Show including Subaru's press conference. Related Video: