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Subaru WRX STI Diamond Edition is the most powerful ever offered

The U.S. is no stranger to seeing Subaru create special-edition WRX STI models that are significantly more potent than what it sells here. Just in the last few years, we saw the W208 and the Type RA-R with over 320 horsepower, compared to the 300 in the standard American STI. That latter one particularly stung, since our Type RA just had 310 horsepower. But what we're not accustomed to seeing is Subaru's home market of Japan being cut out of a special-edition STI, which is exactly the case with the 2018 Subaru WRX STI Diamond Edition. This special STI was developed by Subaru South Africa of all places. And it's a serious machine. It makes a whopping 349 horsepower and 342 pound-feet of torque, which means it's the most powerful WRX STI offered by Subaru to the public. The car also features Brembo brakes with 6-piston calipers up front and 2-piston calipers in the back. The car stands out from regular STIs with its florescent yellow body kit. The car was created by Subaru South Africa to celebrate the thirtieth anniversary of Subaru Technica International, the company we all know as STI. Because of that, the Subaru branch is only offering 30 for sale. Prospective customers can register for a chance to have one of the cars at this official website. Also interesting is that this isn't the only ultra-limited edition STI from Subaru South Africa. The company did the same thing for the fifteenth anniversary, and only sold 15 examples of that car. It had a remarkable pun for the name: Subaru Impreza WRX STI STImulating Edition. Really, we're not making that up. Related Video:

Should Subaru have a premium brand?

A lot of people love Subarus, and that audience is only getting bigger. Subaru sold 647,956 vehicles in the U.S. in 2017, up from 615,132 units in 2016; 513,693 in 2012; and 187,699 in 2008. You get the idea. It's a relatively small brand, but a growing one. It's also one of the top brands in terms of customer loyalty, and in terms of conquest sales. From Q2 2015 to Q2 2016, Subaru gained 3.5 customers from other brands for every customer it lost. Recently, Riley, a listener to the Autoblog Podcast, wrote in and asked why Subaru doesn't have a luxury brand. Reading the email, neurons began firing immediately, and a whole bunch of new thoughts rushed in at once, mingling with old data in my brain. Indeed, why doesn't Subaru have its own luxury brand? My initial conclusion was that it just didn't make sense for the brand. It's too small of a company to warrant another brand. The higher-end offerings — namely top-trim Ascents — are probably the ceiling at the moment. If those can sell consistently, then maybe it would be time to toy with luxury-leaning models the way Hyundai did before spinning off Genesis (and perhaps adopt a wait-and-see attitude with regard to that potential competitor.) A luxury brand might dilute the value of Subaru's mainstream offerings, giving it the look of a budget brand, but luxury models within the brand could do the opposite. ... Unless ... What if Subaru's luxury brand was all electrified? Subaru is a company that is genuinely concerned with sustainability and environmental issues. Famously, its factories are zero-landfill facilities, and the company takes part in a multitude of environmental initiatives both on its own and with various partners. This mirrors the values of a large part of Subaru's customer base, who have earned a reputation as outdoor adventurers who love nature — and dogs. It's no surprise to see Subaru overrepresented on the roads of Denver, Portland, Ore., and Burlington, Vt. Subaru doesn't offer any plug-in models yet, but they're in the works. As of now, we can expect them to be based on current nameplates. What if Subaru gave its upcoming Crosstrek PHEV the luxury treatment and a new brand name ("Pleiades" would be the easy grab). Sure, Subaru retains customers really well already, but what happens when people outgrow Subaru? At least they have the option of the Ascent, but I'm interested to see how many Subaru owners move on to luxury brands (I'm in the process of finding those answers).

New-gen 2020 Subaru Outback carries on its rugged legacy

The Outback is Subaru's best-selling vehicle, and for good reason. It's capable, it's versatile, it wears inoffensive looks, and it offers plenty of modern tech in a relatively affordable package. So when it came time to rework the model and introduce a new generation, Subaru took the less-is-more approach to the aesthetic redesign, which only has subtle tweaks. The major changes come inside the cabin and beneath the sheetmetal by introducing a more premium interior, and an all-new XT trim with a torquey new 2.4-liter turbocharged boxer engine. Similar to the approach used to update the 2020 Legacy, Subaru refined the Outback at every level. That started with the car's bones and the Subaru Global Platform. Subaru says the 2020 Outback is 70 percent stiffer in torsional and front-suspension rigidity and 100 percent stiffer in front lateral flex and rear subframe rigidity. The improved structure is also said to be 40 percent more absorbent in front and side crashes. More exciting is the introduction of multiple XT trims, which come standard with a 2.4-liter turbocharged boxer engine. Like the Legacy, the Outback is getting rid of the 3.6-liter six-cylinder engine in favor of the model's first turbocharged offering since 2009. It makes 260 horsepower at 5,600 rpm and 277 lb-ft of torque at 2,000 rpm, four more horsepower and 30 more lb-ft than the six-cylinder. Subaru notes the 2.4-liter engine offers a 3,500-pound towing capacity, which is an 800-pound improvement and the Outback's highest tow rating ever. It is estimated to get 23 mpg city and 30 mpg highway, compared to the 3.6's 20 mpg city and 27 mpg highway. All Outbacks come standard with permanent symmetrical all-wheel drive and a Lineartronic continuously variable transmission (CVT) that offer an "eight-speed" manual mode and paddle shifters. Base-model Outbacks continue to use a 2.5-liter naturally aspirated boxer engine, which Subaru says has 90 percent new parts. Its specs increase to 182 horsepower at 5,800 rpm and 176 lb-ft of torque at 4,400 rpm from 175 horsepower and 174 lb-ft in the previous model. With the slight increases in power comes a lighter and more agile suspension. Up front the Outback will have MacPherson struts with an internal rebound spring and a new 0.9-inch hollow stabilizer bar. In the back, a double wishbone setup with coil springs and a 0.75-inch hollow stabilizer bar. Overall, the Outback maintains its impressive 8.7 inches of ground clearance.