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Subaru hits 500,000 sales in the US in 2014, a record for the brand

Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.

Subaru is America's third most off-roaded brand

When you think of iconic off-road brands, where does Subaru fall on your radar? Somewhere in the middle? Perhaps near the bottom? Don't worry, you're not alone. Until recently spending some time in Bend, OR, where we drove the all-new 2015 Subaru Outback, we never really pegged the Japanese automaker to be a highly lauded brand among off-road enthusiasts, despite many of the company's products actually being quite capable when the going gets rough.
But the data says we're wrong. According to a 2013 J.D. Power study, Subaru vehicles have some of the highest use off road compared to other brands - of course "off road" here just means anything not on a paved road, so even gravel trails and tame two-tracks count in these statistics. Nearly 29.5 percent of its cars are used on trails and dirt roads, with only the Ram and Jeep brands besting that statistic, at 30.2 and 31.0 percent, respectively. Said another way, Subaru sold 424,683 vehicles in the US in 2013, meaning that some 125,281 saw off-road use. Mainstream brands like GMC, Ford and Chevrolet all trail Subaru, and even Land Rover comes in at less than 20 percent.
Some 34.7 percent of Outbacks are taken off paved roads, according to J.D. Power data.

2020 Subaru Outback and Legacy pricing announced

Pricing for the 2020 Subaru Legacy sedan and Outback crossover are now available. Both models were completely redesigned for the model year, but base prices have barely gone up. The 2020 Subaru Legacy starts at $23,645, just $215 more than the old model. The 2020 Subaru Outback now starts at $27,655, which is $335 more than the 2019 Outback. Price differences vary depending on trims, but for the 2.5-liter 4-cylinder models, the prices have only gone up a few hundred dollars. You can see the breakdown of Legacy prices below, and the Outback prices below the next paragraph.   As for the turbocharged models, the price increase is quite a bit more compared with equivalent 3.6R 6-cylinder examples from 2019. The cheapest turbocharged Legacy is $35,095, which is $2,665 more than its flat-six predecessor. With the Outback, you can technically get a turbo model for less than the cheapest 2019 six-cylinder model. It starts at $35,905, whereas the entry-level 6-cylinder Outback for 2019 started at $35,970. But keeping trims matched up, the same trim turbo model is $38,755, an increase of $2,785. Regardless of Legacy or Outback trim, buyers will get more power and torque. The base 2.5-liter inline-4 makes 182 horsepower and 176 pound-feet of torque, up from 175 and 174, respectively. The turbo engine makes 260 horsepower versus 256 from the old 6-cylinder, and 277 pound-feet of torque instead of 247. Both vehicles are completely redesigned boasting lighter, stiffer chassis and a much nicer interior with a massive center touchscreen available. Be sure to check out our first look articles on the Outback and Legacy for additional details on the new cars. Update: The Legacy pricing chart has been changed to correct a mistake 2020 Subaru Legacy View 15 Photos