2023 Subaru Ascent Limited 7-passenger on 2040-cars

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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Subaru unveils catchily named WRX STI tS Type RA in Japan

We feel safe in saying it's time for Subaru to step away from the keyboard for a spell. The company just unveiled this new WRX STI tS Type RA in Japan, and while the car features all sorts of tricks to help it stand out from the rest of the WRX rabble, it also boasts a name that looks like the product of a good old fashioned QWERTY Hulk smash. Nomenclature aside, this WRX STI features a revised suspension with tweaked springs and dampers as well as a faster steering ratio, Brembo brakes and a front strut tower brace.
JDM buyers can pick between the ever-sexy (if loud) Tangerine Orange Pearl paint seen here, Satin White Pearl or Blue Mica. There's also available NBR Challenge Package, complete with a set of Recaro front seats, a few carbon fiber aero bits and 18-inch BBS forged wheels wrapped in Bridgestone Potenza RE070 rubber. How's that for delicious?
Subaru is only planning to crank out 300 WRX STI tS Type RA units, two-thirds of which will carry the NBR goodies.

Subaru teases Viziv Adrenaline Concept crossover for Geneva

The latest installment in Subaru's Viziv line of concept vehicles is set for a reveal at the Geneva Motor Show next month. It's called the Viziv Adrenaline, and it'll add to a pair of electrified "e-Boxer" models on display, possibly the e-Boxer version of the Forester and a Crosstrek plug-in hybrid, which is branded as the XV in Europe. We're limited to this darkened, front three-quarters view for clues about the Viziv Adrenaline. It appears to be a two-door, raised crossover with bulging quarter panels, an interesting undulating belt line and plenty of creases for a rugged look. It also appears to sport futuristic-looking rearview cameras in place of conventional mirrors, and the LED headlights look pretty close to the ones found on last year's Viziv Tourer. Also, two cutouts at the top of the hood may indicate the presence of a combustion engine. Given that this is called the Viziv Adrenaline, are we looking at a performance model? Viziv is Subaru-parlance for "Vision for Innovation," so there are doubtless more details in store for us in Geneva. Last year's Viziv Tourer Concept presaged a production WRX wagon, and the Viziv Performance Concept from 2017 previewed a possible future WRX (don't forget the Viziv Performance STI Concept from last year's Tokyo Auto Salon). While Subaru has given us reasons to be wary about its concepts' ties to future production models in the past, don't forget the Viziv-7 did indeed become the Ascent three-row SUV. The Viziv Adrenaline debut is scheduled for March 5. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.