2009 Smart Fortwo Pure on 2040-cars

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Smart celebrates 1.5 million Fortwo models built, prepares to upgrade factory

Smart is celebrating 1.5 million Fortwos built since 1998 at its plant in Hambach, France, before it goes offline for an extended summer break. The 1.5 millionth Fortwo is a white Electric Drive Cabriolet, but it isn't known which market it will be sold in.
The milestone is highlighted by the reason for the extended break, which starts in July and continues through August: The plant will be receiving a 200 million euro upgrade to prepare it for a next-generation Smart vehicle, a newly designed "four-seated urban mobility car" (aka, the 2015 Smart Forfour) that will be available in 2014. In addition, a new, environmentally friendly liquid-paint shop will be built at the plant, replacing the old powder-paint shop and representing the largest individual project in the upgrade, requiring a cool 50 million euro.
For more details on Smart's immediate future, check out the press release below.

Mercedes won't build subcompact, Smart may

Mercedes-Benz has been profiting mightily from compact cars recently. Its Kecskemét, Hungary, factory added a third shift to keep up with demand, and company's US arm called the CLA-Class, its "best launch in 20 years." However, Daimler boss Dieter Zetsche says the Mercedes brand won't be getting any smaller, subcompact models; they will be reserved for the Smart brand.
Last year, Mercedes was rumored to be working on a X-Class subcompact model to sit between Smart's vehicles and the A-Class. The new vehicles would have been positioned against cars like the Audi A1. However, Zetsche told Automotive News Europe that those plans were seriously debated but finally nixed. The segment was decided to be too difficult to reach profitability in, and the competition too tight.
Instead, he said to ANE: "There is a possibility that Smart could expand into the subcompact segment, but we have not decided that yet." The brand launches the new Fortwo and Forfour later this year, but they don't quite carry the premium cachet that a Mercedes product does.

Smart Electric Drive ad offers blockbuster treatment for tiny car

Drama, suspense, romance, horror - just about everything you might want from a great big-budget flick has been packed into this minute-long masterpiece from Smart (or its ad agency, anyway).
Smart has been pushing its 2013 ForTwo fairly aggressively over recent weeks, debuting new series of commercials aimed at changing minds about the diminutive two-seater. This spot for the upcoming ForTwo Electric Drive is no different, but it may just be the best of the bunch.
Watch all the way through - it's worth it.