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FR-S with Targa-style top leads Scion's SEMA brigade

The Scion brand seems to be a bit rudderless in the auto industry at the moment. The company just doesn't seem to know what audience it wants to appeal to. For this year's SEMA Show in Las Vegas, the automakers is kind of just going wild with bizarre customs like a turbocharged FR-S with a targa top (pictured above).
Taking the roof off of a FR-S isn't an entirely new idea, but this targa-top version at SEMA is certainly a new take. In addition to just chopping a panel out of the roof, the custom also adds a louvered rear window in an especially cool touch that lends an '80s coupe vibe. To take the wild look even further, the car wears a bespoke wide body kit with an integrated rear spoiler and center-mount exhaust, and all of the bodywork is done in metal. Being for the premiere aftermarket show, performance also has to play a role, and the upgrades include a Greddy turbo kit, coil-over suspension from KW and big brakes from Wilwood.
If the FR-S seemed just slightly inspired by the '80s, the xB for the show goes for a look that's a decade older with inspiration from '70s conversion vans and skateboarding. With design help from skateboarder Riley Hawk, the custom is painted in shades of groovy earth tones with bubble windows in the rear, and the cargo box on the roof stores skateboards. The interior features touchstones of the time with a mix of wood-grain trim, shag carpet and comfy brown leather.

Toyota FT-86 Open Concept would make a mighty fine droptop FR-S

There's nothing wrong with going topless. And Toyota is proving that its FT-86 (read: Scion FR-S/Toyota GT86/Subaru BRZ) coupe is just as excellent with its roof removed. It may only be a concept, but this FT-86 Open previews a new droptop from the Japanese automaker to round out the Toyobaru sports car family. We're finally getting the chance to see the open-air FT-86 in person here at the Geneva Motor Show, and we're already yearning to take it canyon-carving.
Interestingly, the FT-86 retains the Toyota coupe's two-plus-two seating arrangement (we'd prefer a proper roadster setup here), but things still look good for this droptop two-door. We'll be curious to see how the car looks with its folding soft top in place (operated by fancy-shmancy electronics, by the way).
As for production intent, rumors have been flying about a production Scion FR-S convertible, but until we hear it directly from Toyota. Consider our hopes in check but our fingers crossed.

Scion exec admits brand has too many dealerships, may contract network

Despite being conceived by corporate giant Toyota, Scion painstakingly built its reputation on being something of an offbeat, youth-minded brand, working hard to establish individualist, almost hipster-like credentials. So it comes as something of a surprise to hear WardsAuto report that Scion has a whopping 1,000 dealers across America - just 200 fewer than Toyota itself. This, despite a much smaller product portfolio and a sliver of the sales volume.
All those factors may explain why Bill Fay, US group vice president for Toyota, is admitting to the industry publication that its dealer network "might actually go down a little bit." As it stands, the volume end of the equation is probably an even bigger incentive - Scion's sales are way down from the salad days of the mid-2000s, when the brand had fewer models but sold more of them. With the (then) white-hot xB and tC models, Scion shifted 173,034 units in 2006, while Ward's notes the marque's 2013 sales are only at 41,261 units through July. In the story, AutoPacific analyst Dave Sullivan observes that other low-volume brands have far fewer dealer points, noting that Mini has just 115 dealer points and Infiniti has 200. By Sullivan's estimate, he would expect to see 350-500 Scion stores based on its sales figures.
Dealer question aside, the bigger issue is where the brand goes from here, and Fay admits Toyota is studying a number of different strategies, including possibly going "small-premium." Nothing is finalized, though according to Ward's, Fay discounts the idea that the FR-S - the brand's sales bright spot - will drive the brand to consider a more driver-oriented lineup.