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More powerful 2017 Toyota 86 takes over for the Scion FR-S

Scion is dead, and the FR-S name passes away with it. The rear-wheel-drive sports coupe isn't gone, though, because it's now the the 2017 Toyota 86. To match the new moniker, the latest model finally has a little extra power and more aggressive styling. The public debut will take place at next week's New York Auto Show, and sales begin this fall. "When we announced the transition of the Scion models to Toyota we hadn't planned on changing the names of our cars, but by popular demand, for our sports car, we decided to adopt the global name of 86," said Toyota Division Group Vice President Bill Fay. The 2.0-liter boxer-four's output grows to 205 horsepower and 156 pound-feet of torque – increases of 5 hp and 5 lb-ft – on manual-transmission models. The 86 still isn't the turbocharged rear-wheel-drive coupe of some people's dreams, but at least this is an improvement. (Buyers who opt for the automatic will have to make do with less power and fewer pedals.) Toyota also promises "additional performance" thanks to different gear ratios for the six-speed manual transmission, and there's now Hill Start Assist Control. New shock tuning and spring rates will affect the handling, too. The 86 wears a meaner look than the outgoing FR-S. The biggest change is a new front bumper with a large intake that stretches across the coupe's width, and the two sharp points along the bottom look like teeth ready to chomp down. Toyota also replaces the headlights and taillights with LED units. The twist-spoke wheels are a great accompaniment to the more aggressive look, too. The tweaks are more modest inside, including silver stitching and new materials for the dashboard and doors. Toyota will also display the C-HR crossover concept again in the Big Apple. We won't see the production version until later this year, and sales won't begin until spring 2017 as a 2018 model. Related Video: Toyota to 86 the FR-S Name New Toyota 86 and Charismatic C-HR Concept on Display at New York Auto Show TORRANCE, Calif., March 17, 2016 – With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

In the wake of Scion, who will dare to be 'different?'

When Scion launched in 2003, it brought the promise of something "different" – affordable, unique vehicles for the North American market. For a while, Scion delivered on that promise. The "box it came in" xB, the full-glass-roof tC, unconventional marketing, in-dealer "aftermarket" customization options, and no-haggle pricing were Scion specialties. Over the years Scion seemed to lose sight of the original promise, with new product becoming more mainstream and less interesting. By the time the fun-to-drive FR-S arrived, practically all other innovation had left the building, replaced by badge engineering. Sadly Scion is soon to be no more although most of it's current offerings will be rebadged and sold as Toyota's starting in 2017. Scion's website still claims it has been "different since day one," but with Scion gone, which manufacturer is likely to bring us something affordable, funky, fun, and "different" in the near future? Caveats: I am Limiting the scope of this article to mainstream manufacturers, or those who sold at least 500,000 vehicles in the US in 2015. Since the average transaction price of a new vehicle in the US is around $30,000 I am only including those companies who are playing in this neighborhood. Here are my selections in order from least likely to be "Different" to most likely. Least likely to bring something "Different" - Ford and VW Ford Mo Co - This is where the hate mail begins, but if you think about it, the current regime at Ford is about as conservative as you will find. This is not necessarily a criticism, as the cars for the masses approach has worked well for Ford and their stakeholders. But outside of the few hotted up Mustangs, Fiesta's, F150's and Focus, Ford does not veer out of it's volume model zone. I don't see this changing, Ford will continue to sell you a variety of F150's, a Taurus, Fusion or Focus and even a gaggle of SUV's. But Ford will not rock the boat by veering into the niches with unusual affordable US models. When was the last time you saw a not-for-production concept out of Ford? VW Group - In America Volkswagen can be counted on to bring the conventional. Outside of the New Beetle and EOS convertible, Volkswagen has recently only sold mainstream vehicles. You can buy a Golf (They did go crazy and call it the Rabbit for a bit) Jetta, Passat, Tiguan or Touareg. Nothing in that lineup with the possible exception of the Beetle could be considered an unusual or niche product.