2012 Scion Xb on 2040-cars

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Scion pondering move upmarket?

Scion is simultaneously celebrating its ten-year anniversary with the 10 Series models and trying to figure out what to do with itself over the next ten years. Once a go-to consideration for young, first-time buyers who wanted something cool and different, in 2013 it has a model everyone is still talking about in the FR-S, a model few are still talking about in the iQ, and three models in between in the tC, xB and xD that make everyone wonder, "What happened?"
Automotive News spoke to Toyota's North American CEO, Jim Lentz - he was the VP in charge of Scion when it launched - about the options, and Lentz said one of them could be a move upmarket to challenge the established luxury brands that are moving downmarket. "There's going to be a big need in the $25,000 range for a fun-to-drive, nice-looking, value-oriented product," he said, and the FR-S, which starts at $25,255, could provide the platform for Scion to climb up a notch or two in price and perception. An idea like this could conceivably work in tandem with a proposal to move entry-level Scion products over to the Toyota brand - but remember, this is all just ideas on a whiteboard at the moment.
As opposed to an "entry-luxury fighter," the brand could swing back to the other option that was considered when it was formed, directly challenging the Korean makes that have usurped its cachet with first-time buyers. Lentz said Scion could go either way, and the tone of the piece seems to indicate that the final direction is still a ways away from being resolved.

Pics Aplenty: Scion FR-S and Subaru BRZ show up en masse at SEMA

Scion made a huge investment in the 2012 SEMA show, and its spanking new FR-S coupe, by putting hundreds of cars in the hands of tuners. The result on the floor of the Las Vegas Convention Center is unmissable, as just about everywhere we turn we find another FR-S peeking out at us.
We tried to capture a large quantity of the coupes we saw on display, to represent just how thick on the ground they actually are. In the attached gallery you'll find a healthy percentage of the alleged 150-plus cars that made it to SEMA this year. You'll also find a smattering of Subaru BRZ models, too. Fair is fair.

Dubai claims debut of Toyota GT86 sedan concept

Typically, when the organizers of an auto show reveal that a new car will debut at their show, we take notice. But this particular claim from the Dubai International Motor Show ought to be taken with a grain of salt.
As our compatriots at AutoGuide discovered, the Facebook page for the Emirates auto expo includes a post with an interesting claim: that a sedan based on the Toyota GT86 (known in the US as the Scion FR-S) will debut at the show. The Facebook post is accompanied by the image above, purporting to show the concept in question.
The strange part is that the organizers claim the four-door GT86 concept will make its "regional unveil" at the Dubai show, which would seem to indicate that the concept in question would make its international debut at an earlier show. Considering that the doors open in Dubai on Tuesday, that seems increasingly unlikely. All of this begs the question, If this isn't actually a four-door GT86, what might it be?