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Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Toyota GT86 GT4 racer is ready for UK competition

It's about time we saw someone cook up a legitimate race version of the delectable Toyota GT86, and now it looks as if GPRM has done just that. The Buckingham-based race engineering team has built the creation you see here, complete with a turbocharged 2.0-liter, direct-injection four-cylinder boxer cooked up by Nicholson McLaren Engines. The team says the new mill delivers between 360 and 400 horsepower to the rear wheels depending on final testing, which is a sight bit more than the 197 horses the naturally aspirated stock mill offers.
The car will compete in GT4 events, including the Avon Tyres British GT Championship. Technically, the GPRM effort isn't factory backed, but the team says the effort "has the blessing of Toyota Great Britain." How could it not? You can check out the brief press release below below, and be sure to take a closer look at the machine in our gallery.

2016 Scion iM is the return of the Corolla Wagon

If you were expecting the Scion iM Concept to magically leap into production unchanged, well, you're a lot more optimistic than most. Predictably, Scion has toned down the production iM, revealing a vehicle at the 2015 New York Auto Show that's is only slightly spicier than the Toyota Auris on which it's based. Gone are the swollen wheel arches and center-exit exhaust of the concept, but the production version is still a handsome five-door hatchback. Compared the Euro-market Auris, first seen in 2012, the iM gets a more aggressive front end treatment. The angular grille and larger lower intakes and grilles are home to hexagonal inserts and gloss-black accents. Fitting with Scion's single-spec single-price sales model, 17-inch wheels come standard. The alloys are are wrapped in low-profile tires, which Scion describes as "fat." Flared side skirts run into the rear bumper, which sits well below a prominent set of taillights and a smallish rear window. The iM's sole engine is a 1.8-liter gas-powered four-cylinder. If that sounds familiar, it's because it's the same 2ZR-FAE engine found in the Corolla Eco model, and features continuously-variable valve timing and lift. With 137 horsepower, the iM cedes 3 ponies to its Toyota sibling, although we don't know if the torque figures are the same. Fuel economy, estimated at 37 mpg highway, is actually 2 mpg better than the Corolla Eco. Again, like the Corolla, the iM can be had with a continuously variable transmission. But fans of fun can enjoy a good ole' six-speed manual, something not available in the Corolla's hotter engine. As for the CVT, Scion claims it's been "sport-tuned for driving." The so-called CVTi-S features both a Sport mode – more aggressive transmission behavior and a more sporting steering sensation – and a manual setting with seven stepped shift points. The 2016 iM is expected to start at around $20,000, making it a potential challenger for the likes of the Ford Focus, Mazda3, Subaru Impreza and Volkswagen Golf Sportwagen. Deliveries should start this fall. Check back tomorrow for more details, as well as a full set of live photos. Until then, scroll down for the official press release.