2006 Toyota Scion Xb 1.5 Liter 4 Cyl Gas Saver Runs Great! Priced To Sell Fast! on 2040-cars

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Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.

Scion iA and iM get wide bodies and whitewalls... thanks, SEMA

Scion has a quartet of customized vehicles on the way to this week's SEMA show in Las Vegas, two iM hatchbacks tuned as part of its Annual Scion Tuner Challenge, two iA sedans whipped up by the brand's lifestyle partners. Streetwear brand Crooks & Castles went with the widebody style that Japanese tuners RWB have been grafting onto Porsches and Liberty Walk has been bolting onto exotics for a few years now. Underneath the punched-out flares there's an air suspension that'll put one of those custom mesh wheels in the air, while the iM's insides are draped in black-and-white leather. Fellow streetwear brand illest worked up another iM in the manner of Japanese VIP cars, with 19-inch wheels outside and suede and leather inside. In the other corner, Eddie Huang, he of the TV show Fresh Off the Boat, took the lowrider route with his iA. The Scion boasts a mural-emblazoned metallic yellow paint job and root beer accents, chain-link steering wheel, and gold-dipped wire wheels and grille. Skybound Entertainment, the entertainment company that brings shows like The Walking Dead to life, forsook zombies for demons with its iA, cued off the theme of graphic novelist Robert Kirkman's latest book Outcast. You can read more about all four cars below, and we'll have live images from the SEMA floor soon. SCION SHOWCASES FASHION AND PASSION TORRANCE, Calif. (Oct. 29, 2015) – Creative visions of the Scion iM 5-door hatchback and Scion iA sedan are ready for Las Vegas lights. The cars were previewed in the downtown Los Angeles' Arts District ahead of their debut at the Specialty Equipment Market Association (SEMA) Show in Las Vegas, Nov. 3-6. For the 11th Annual Scion Tuner Challenge, remixed versions of the all-new sporty 2016 iM 5-door hatchback were created by prominent streetwear brands illest and Crooks & Castles. Each received a Scion iM and a $15,000 build budget to put a unique spin on the car. Mark Arcenal, creative director of illest, drew inspiration for his iM concept from the Japanese VIP world, a clear departure from the race-inspired tC he built at the 2008 Scion Tuner Challenge. "With a background in motorsports, I went with familiarity for my previous Scion Tuner Challenge experience. I wanted to push the boundaries even further this time," Arcenal said.

Toyota Pro/Celebrity race switching from Scion tC to FR-S [w/video]

Toyota has announced that the rear-wheel-drive Scion FR-S will replace the front-wheel-drive Scion tC as the racecar used by actors, singers and celebrities of all grades in its annual Toyota Pro/Celebrity Race. It's the first time a rear-drive vehicle has been used for the event in 27 years, with the tC having been in use since 2005, and the FWD Celica before that. This year's race takes place on April 20th amidst the festivities of the Toyota Grand Prix of Long Beach weekend.
The racing FR-S, which debuted today at the Chicago Auto Show, won't be left stock either, but rather outfitted with a range of official Toyota Racing Development parts and equipment, such as a stainless steel exhaust, new coil overs and springs, upgraded brakes, a bigger air intake and 18-inch wheels, not to mention all of the safety equipment required to keep the celebrities and pro drivers safe. The company says the performance mods have lifted horsepower to 210 from the standard car's 200. Check out the build process for the cars in the video below to see just how much work's been done.
The Toyota Pro/Celebrity race is also about more than just letting celebrities and pros do battle on a road course. The spectacle helps raise money for "Racing for Kids," a non-profit charity that supports children's hospitals in the US.