2006 Scion Xb Base Wagon 5-door 1.5l on 2040-cars

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Scion shows tC Release Series 9.0, Giants fans rejoyce

The timing is perfect. Really, Scion couldn't have done any better, unveiling the latest member of the Scion tC Release Series - number 9.0, a stylish black-and-orange looker - barely a day after the San Francisco Giants, whose color scheme is black and orange, won the World Series. Also, one day before Halloween.
The Scion's well-timed color scheme is the product of Jeremy Lookofsky of Cartel Customs. The company's styling treatment also includes the custom body kit and orange seatbelts.
The Release 9.0's two main performance enhancements include a center-exit exhaust and TRD lowering springs. Beyond that, though, the changes are largely aesthetic. Black wheels, accents and badges round out the exterior changes, while the cabin features orange contrast stitching on the steering wheel and seats and orange paint on the dash and shifter surround.

Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

Scion rolls out its past concepts, one last time

In 2002, we first met Scion by way of the silver BBx concept you see above, the iconic toaster that soon became the production xB hatchback. That was the official kick-off of Toyota's youth-oriented brand, and it all started right here at the New York Auto Show. But Scion's being phased out this year, and the very last brand-new car is a special edition tC – interesting, since that's the only model not being carried over with Toyota badges. So to commemorate the life of Scion, just as it comes to an end, a number of the brand's most important concepts are on display in New York. The BBx is arguably the most important concept, though the one that garnered the most attention in recent years was the original FR-S (the "Friggin' Really Sweet" car) from the 2011 New York show. That came to production as Scion's (and Toyota's) best-driving car, using a lightweight, rear-wheel-drive architecture shared with the Subaru BRZ. Thankfully, the Scion FR-S will live on as the Toyota 86. Also of note are the 2004 FiveAxie Speedster xA, 2009 Kogi BBQ Truck XD, original 2009 iQ concept (remember the iQ?), and a 2014 tC designed by Slayer. They're all on display here in New York, and you can see them all, one last time, in the gallery above.