2013 Scion Tc: Coupe Used 2.5l 4 Cyls Automatic 6-speed Gas Fwd Gray Sunroof on 2040-cars

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Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.

2016 Scion iA First Drive

Leading up to our first test of the 2016 Scion iA, we're actually really excited to drive it. A string of "if A, then B" logic tells us this car ought to be pretty good. We drove the new Mazda CX-3 and loved it. The CX-3 is based on the Mazda2 platform. The Scion iA is a rebadged Mazda2, built in Mexico as part of Toyota and Mazda's joint venture. Following that line of thought, we should like this Scion a lot. And we do – mostly. Parts of the Scion iA experience feel a lot more Toyota than Mazda. Scion executives tell us that Toyota had a lot of influence in the engineering of the Mazda2, since in addition to being the iA in the US, the car will be sold as the Yaris in other markets. Unfortunately, that Toyota-ness comes through in the driving dynamics. The iA uses Mazda's 1.5-liter Skyactiv-G four-cylinder engine with 106 horsepower at 6,000 rpm and 103 pound-feet of torque at 4,000 rpm. On the canyon roads near Malibu, CA, we're putting pedal to the metal; uphill acceleration is unsurprisingly poor for a car with meager output numbers like these. Around town, 106 hp and 103 lb-ft is perfectly fine for the 2,385-pound iA. And it allows the car to return impressive EPA-estimated fuel economy numbers of 33 miles per gallon city, 42 mpg highway, and 37 mpg combined with the six-speed automatic transmission. Should you choose the six-speed manual, those numbers only drop to 31, 41, and 35, respectively. The six-speed stick is all Mazda, and we love it. You should choose the manual, by the way. The six-speed stick is all Mazda, and we love it. Gear throws are short and snappy, and the clutch has a nice weight and crisp action. Driving the manual iA back to back with the six-speed iM really points out that Mazda makes a far better manual transmission than Toyota. Great gearbox aside, on these canyon roads, we're feeling a bit let down. Never mind the acceleration issues, the iA just doesn't feel like a Mazda in the turns. Credit where credit's due: the steering is really nice, with a solid feeling on center and crisp turn-in and lots of feedback throughout the entire range of motion. But we're remembering the solid, planted feeling the CX-3 exhibited when we hustled it along the mountain roads of Arizona. And we aren't feeling it here in the Scion iA.

Cheap, honest transportation | 2017 Toyota Yaris iA

In The Love Bug, the main character (aside from Herbie) is a down-on-his-luck racing driver named Jim Douglas. Early on, he steps into an exotic car show room, and when the dealer asks him kind of car he's looking for, Douglas replies, "What do you have in the way of cheap, honest transportation?" The dealer quickly snatches his fancy liquor back from Douglas and soon after Herbie shows up from the back of the showroom. But if this happened today, you could easily replace the classic Beetle with a 2017 Toyota Yaris iA. The poor thing isn't nearly as endearing to look at as a classic Bug, as a result of the rather unattractive nose, and it's now using a second pseudonym (first Scion iA, then Toyota Yaris iA) to hide its Mazda heritage. However, everything else about it nails the description of cheap, honest transportation. And for that reason, it's a lovely little car. Let's start with honesty, and it begins from the minute you start equipping the car – the iA is a "what you see is what you get" proposition. You see, the iA moniker isn't the only holdover from the Scion era. The Toyota Yaris iA retains its "monospec" configuration, which means it comes with only one option: the transmission. Customers can choose from either a 6-speed manual like our test car, or a 6-speed automatic which costs $1,100. Everything else is standard, and "everything" includes some choice features. You get alloy wheels, air conditioning, cruise control, USB and Bluetooth integration, a rear-view camera, tilt and telescoping steering wheel with audio controls, and keyless entry with push-button start. Technically there are a number of dealer-installed accessories too, including your typical fare of mudguards, rear spoiler, cargo organizers, and such. However, none of them are really necessary, with one exception. For some odd reason, the Yaris iA does not come with a center armrest. It's a $195 accessory, and frankly it should be a standard feature because it's so useful. If you hadn't guessed, ours wasn't equipped with it. Everywhere else the iA is a thoroughly pleasant car, if not as sporty as the old Mazda2. The little 1.5-liter four-cylinder under the hood isn't particularly potent with 106 horsepower and 103 lb-ft of torque. But with a Miata-like 2,385-pound curb weight and our car's manual transmission, it manages to feel fairly sprightly, and never has any trouble dicing it up with traffic. That transmission is pretty decent, too.