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Scion previews new iA sedan, iM hatch ahead of New York debut

Scion is preparing to revitalize its lineup with the debut of not one, but two new models at the upcoming New York Auto Show next month. That much we already knew, but now Toyota's more youthful counterpart has revealed teaser images of both. In one corner will be the Scion iM, a hatchback previewed in concept form at the 2014 LA Auto Show and based closely on the European-market Toyota Auris. In the other will be the Scion iA, which will be the brand's first proper sedan with an actual trunk instead of a liftgate. Though we'd generally call hatchbacks more practical than trunked sedans, Scion says the four-door iA will be more practical than the iM hatchback, and will be more aggressively styled as well. We'll have to wait a little longer to find out additional details, but Scion promises to reveal both at the end of this month before they make their live debuts in Manhattan. Related Video: Scion's Double-Take at New York International Auto Show World Debuts of Scion iM 5-door hatchback and Scion iA sedan March 18, 2015 TORRANCE, Calif., March 18, 2015 – One look at Scion won't be enough for guests attending the New York International Auto Show. It will take two looks (or more) to see the World Debuts from Scion. Both the Scion iM and the newly named Scion iA will be revealed on the eve of the show, March 31, 2015. The Scion iM is a 5-door hatchback that combines maximum versatility with a sporty design and a fun-to-drive experience. Meanwhile the Scion iA sedan is designed to appeal to young people who need a little more practicality, but still want engaging styling and outstanding driving dynamics. The "i" in the models' names can stand for intriguing, individual, and easy on customers' income. The "M" reflects the hatchback's modern style and multi-faceted uses. Meanwhile the "A" for the sedan denotes the accommodating trunk and the aggressive styling. "We've been eagerly waiting for this moment and are excited to introduce our new Scions in New York," said Scion Group Vice President Doug Murtha. "Both the iM and the iA are tremendous additions to our line-up and will appeal to young people with different perspectives and needs. These cars represent the evolution of Scion and are kicking off a new wave of momentum for the brand." About Scion Scion continues to be the test laboratory division for Toyota Motor Sales (TMS), U.S.A., Inc. From its start in 2003, Scion's goal was to offer products and processes that stand apart from the crowd.

2014 Scion FR-S and tC Monogram Series are some spruced coupes

Scion is in the unusual position of offering a pair of inexpensive sports two-doors, the rear-drive FR-S coupe and the front-drive tC hatchback. Despite offering outwardly similar size and form factors, the two have vastly different characters, chiefly because of their different drivetrain philosophies.
One area of commonality, however, is that both interiors have historically been underwhelming in terms of material choice and options. Oh, the FR-S has the basics nailed: a great driving position, grippy seats and properly businesslike wheel and shifter knob, but if you've been looking for premium-minded materials and high-end features from either model, they've been hard to come by.
The just-launched Monogram Series editions seek to rectify this somewhat, with each model getting additional features at a special price. In the case of the 2,000-unit FR-S limited edition, that means heated leather and Alcantara seats, heated side mirrors, high-intensity discharge headlamps, dual-zone climate control and BeSpoke audio and navigation, among other features.

Pics Aplenty: Scion FR-S and Subaru BRZ show up en masse at SEMA

Scion made a huge investment in the 2012 SEMA show, and its spanking new FR-S coupe, by putting hundreds of cars in the hands of tuners. The result on the floor of the Las Vegas Convention Center is unmissable, as just about everywhere we turn we find another FR-S peeking out at us.
We tried to capture a large quantity of the coupes we saw on display, to represent just how thick on the ground they actually are. In the attached gallery you'll find a healthy percentage of the alleged 150-plus cars that made it to SEMA this year. You'll also find a smattering of Subaru BRZ models, too. Fair is fair.