Scion Tc Base Coupe 2-door on 2040-cars

Auto blog

Scion gets weird with '70s-inspired xB and Slayer tC at SEMA

Scion certainly isn't afraid of taking a step into the bizarre at this year's SEMA Show, with at least two concepts that are probably the last thing you would expect from the brand.
First, the company is taking a step back into the 1970s heyday of custom vans with the Scion x Riley Hawk Skate Tour xB seen above. It's painted in an eye-popping shade of orange with an oh-so-retro white, yellow and card red stripe running down both sides. The fenders are connected by a streak of brown, and there's a pop-up skateboard holder on the roof in a matching color scheme to the rest of the body. The Cragar-look wheels trimmed in raised white letter tires and the throwback mirrors really sell the period look. The interior is similarly decked out in disco-era touches like shag carpeting, woodgrain trim and brown leather. In a nod towards the modern, there's a Pioneer media center in the back.
If the xB is too sunshine-feel-good for your style, then the Scion x Slayer Mobile Amp tC goes for an angrier vibe, with inspiration from the heavy metal band Slayer. The exterior is inky black with airbrushed skulls running over each side and the band's crossed-swords emblem on the hood. The motif is carried to the wheels with their blade-shaped spokes. When the custom's suicide doors open, you find a massive Pioneer sound system with a tower of speakers inside that should be loud enough to deafen anyone tempted to turn it up to 11.

Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

Toyota Pro/Celebrity Race Scion FR-S [w/video]

Toyota has been hosting its Pro/Celebrity race at the Toyota Grand Prix on Long Beach since 1977. The charity event, which has raised millions of dollars over the years, traditionally pits Hollywood celebrities against professional athletes (including race car drivers) on the full Grand Prix course in modified street vehicles. The short, sprint-style race is popular with the crowds as the amateur drivers race uninhibited - the result is an action-packed race with plenty of excitement and automotive... er... carnage.
Over the decades, the drivers have raced a variety of Toyota products including last year's front-wheel-drive Scion tC. But this year, Toyota announced at the Chicago Auto Show that the new rear-wheel-drive Scion FR-S would be stepping up to the plate. The good news only became better when Toyota Motorsports invited us out to Southern California's Willow Springs Raceway (the same circuit where the drivers train and practice) to be one of the first behind the wheel.
Driving Notes: