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2016 Scion FR-S gets slight price increase, updates

Scion has bumped up the starting price of its rear-drive FR-S for the 2016 model year, although as the manufacturer tells it, an improved interior and more standard equipment makes the extra cost easier to bear. The FR-S with the six-speed manual has gone from $24,900 to $25,305, while the automatic's former $26,000 entry price has received an identical $405 bump. Those prices do not include a $770 destination charge. Offsetting the price increase is a new audio interface with a standard seven-inch touchscreen display and integrated rear-view camera. Scion's designers also touched up the cabin, adding bright silver accents throughout, while the customers can opt for two new exterior finishes. There's a blue named Oceanic, and a new red, called Ablaze, which you can see in the gallery. Check out the gallery up top, and then scroll down for the full press release. Related Video: New Style, Safety, Sounds and Sales Price For 2016 Scion FR-S April 30, 2015 TORRANCE, Calif. (April 30, 2015) – Scion's FR-S performance sports coupe is getting its style on for the 2016 model year. With interior improvements, two new colors, a new standard audio system and a rear-view back up camera, the next FR-S also sports a new price. The Manufacturer's Suggested Retail Price (MSRP) of the six-speed manual transmission FR-S is $25,305 while the six-speed sequential automatic transmission with paddle shifters and Dynamic Rev Management technology is $26,405. This price excludes the destination, processing and handling (DPH) fee of $770. The 2016 FR-S has a new premium feel with bright silver interior accents on the steering wheel bezel, shift bezel, door grip, and along the sides of the center console. Also inside the FR-S is a new standard audio system with a large 7-inch touch-screen display and voice recognition technology. For added safety, comfort and convenience, a rear-view backup camera has been integrated into the FR-S, as well. Adding to the new look, two new colors will be available with a new red called Ablaze and a new blue called Oceanic. The 2016 FR-S will be available in dealerships beginning in June.

Scion was Toyota's lost generation

Toyota's top North American leader was succinct in explaining the reasons for killing Scion. "It's the right decision at the right time," Jim Lentz said. It's hard to disagree. In a strong market that saw 17.5 million sales last year, Scion volume dipped three percent. Its product lineup has withered for years, which is always a telltale sign a brand doesn't have the full support of its owner. Though enthusiasts love the FR-S sports car, it's the fruit of a joint project with Subaru that also produced the BRZ. Scion's coolest car has a twin sold by one of its rivals. After the FR-S launched in 2012, Scion got nothing – squat – in the way of new products until the iA and iM arrived late last year, IHS senior analyst Stephanie Brinley noted. "[Scion] was not successful in building a visual brand identity or product personality," she said. Lentz, Scion's first vice president and now CEO of Toyota's North American division, admitted the market has changed. "Younger customers have a different mindset," he said. In the early oughts, a brand that catered to a youthful demographic made some sense, and this is one front where Toyota can declare victory. Seventy percent of Scion's buyers were new to Toyota, and the average age was 36 years old. The problem is, not enough of them buy Scions anymore. Scion hit a highwater sales mark of 173,034 vehicles in 2006 and hasn't come close to reaching that since. The recession hurt Scion, too. It bottomed out in 2010 with just 45,678 sales, a time when the rest of the industry was beginning to recover. There was a brief uptick (73,507) in 2012, but Scion failed to capitalize on that momentum and sales fell for three more years. Toyota is calling Scion's pending death a "transition" back to the main company. Sure, most of the cars will be rebadged Toyotas, like the FR-S, iA, and iM. The C-HR, an attractive future crossover that would have given Scion a boost, will go into production as a Toyota. But make no mistake: This is a failure. Toyota is closing a brand in the same way General Motors scrapped Oldsmobile, Ford shuttered Mercury, and Chrysler dropped Plymouth. Those brands languished for years. Toyota moved quicker to put the fork in Scion, which prevented it from becoming a long-term drain on the parent company. Lentz was dead on. It's the right time. News & Analysis News: Sergio Marchionne is against a Ferrari SUV Analysis: His exact words were, "you have to shoot me first," Bloomberg reported.

2014 Scion tC taps into its inner FR-S

Cashing in on some of the excitement surrounding the FR-S, Scion has given its front-wheel drive coupe a refreshed look at the New York Auto Show. When the 2014 Scion tC shows up at dealers this June, the entry-level coupe with have an improved exterior styling to give the car a sportier appearance while also adding some new cabin tech and an updated six-speed automatic transmission.
The new face of the tC includes an oversized lower grille very similar to the FR-S, but reshaped headlights, hood and vertical lower accent lights also creates a more dynamic look for this budget-priced coupe. At the rear of the car, clear-lensed taillights and a blacked-out lower diffuser finishes the major styling changes. Inside, a new touchscreen audio system also includes Bluetooth connectivity, and the optional Scion BeSpoke Premium Audio includes navigation and Aha Internet radio app.
Building on the tC's sportier image, the automatic transmission adds a little extra excitement as well with a new manual shift mode and a rev-matching, throttle-blipping feature. For better driving dynamics, Scion also promises a more rigid body structure and enhanced suspension components. Scroll down to read all about the 2014 tC in the official press release.