2013 White! on 2040-cars

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2016 Scion iA arrives with price tag 'in the $16,000 range'

The adorkable iA, Scion's first sedan, is likely to appeal to a number of customers who value efficiency, affordability and equipment. And because the iA is essentially a rebadged Mazda2 there should be some pep in this little guy's step. If you're wondering why Mazda would build a car for Toyota, volume is a big reason. 1,003 Toyota dealers have a Scion store, more than one-and-a-half times as many franchises as Mazda, and that translates into higher production numbers. Ignoring the rather tragic grille, the rest of the iA is actually a handsome little four-door, which makes sense, considering the amount of Mazda blood coursing through its veins. One need only compare the shots of the Scion, shown above, and the leaked images of the Thai-market 2 sedan to see the similarity. The headlights and taillights are identical in shape and similar in overall design, while both cars share Mazda's expressive Kodo character lines in the profile. While the 2 is cute and brawny, the iA looks a little sullen, with its catfish-mouth grille drooping low in front of the sloping hood. It's a similar story in the cabin, where Mazda's work is plain to see. The dash is crowned by an ample, standard seven-inch display, which is in turn controlled by either touch or the excellent dial-and-buttons input also found in the Mazda3 and Mazda6. Toyota's Entune system is conspicuous by its absence. A trio of knobs control the HVAC system, while a section of faux leather, complete with stitching, separates the tactile controls from the main display. The instrument cluster is home to a single binnacle, housing the speedometer. A pair of secondary displays feature a tachometer and other ancillary information. Considering that the interior and exterior are almost unchanged from the Mazda2, it's no surprise that the 1.5-liter four-cylinder is also common to both cars. In the iA the lump under the hood makes 106 horsepower, while the Euro-market 2 comes in three flavors – 75 horsepower, 95 hp and 115 hp (with the i-ELOOP system). The 1.5 is paired with either a six-speed manual or a six-speed automatic. Following the theme, the iA's chassis is largely identical to the new 2's. The front suspension is of the MacPherson strut variety, while a torsion-beam axle sits out back with rear drum brakes. The steering assist is electric, which contributes at least partially to the 33-mile-per-gallon city rating and 42-mpg highway.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.

Ford, Toyota clean up in Best Car For The Money Awards

The U.S. News Best Cars for the Money Awards picks winners by looking at the average transaction price, five-year total cost of ownership, the regard a car has from the automotive press, reliability figures from J.D. Power and Associates and safety data from the National Highway Traffic Safety Administration and the Insurance Institute for Highway Safety. The result, according to the magazine, is "the best combination of critical acclaim and long-term value."
Ford nabbed six of the 21 categories that received awards this year, the Focus, Fusion, Fusion Hybrid, Taurus, Escape and Edge getting trophies. Toyota and its Lexus and Scion sub-brands took another five, the Tacoma and Tundra owning the two categories given to pickup trucks. The other ten awards were split between Honda with three, Buick with two, and one each for Subaru, BMW, Hyundai, Chevrolet and Mazda.
Follow the link to see all the winners and read about why they were chosen.