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The last new Scion is this tC Release Series 10.0

"We're not dead yet!" That's the message Scion will send next week at the New York Auto Show when it takes the stage with its very last brand-new car, the tC Release Series 10.0. For its final act, the tC gets an aero kit by JDM designer Ken Miura, consisting of a front lip spoiler, new rocker panels, a lower rear spoiler, and a little wing on the deck. Blacked-out Scion badges and gloss black alloy wheels contrast against this tC's unique Barcelona Red paint. It's not all for show, either. The Release Series 10.0 includes TRD lowering springs and TRD-tuned dual exhaust. Inside, black and red pours onto the new seat inserts, and there's similarly-toned contrast stitching on the shift boot, parking brake cover, and steering wheel. Only 1,200 examples will be built, available with a six-speed manual or automatic transmission. The manual car will go for $23,985, and with the six-speed auto, add $1,150. It's all very fitting – Scion was introduced to the US at the New York show in 2002, and over the past 14 years, the tC was the brand's most popular car (and one of its longest-running). To commemorate the occasion, Scion will also show some of its most popular showcars, including the original 2002 BBx concept, 2009 iQ concept, and 2011 FR-S concept – the "Friggin' Really Sweet" car, if you recall. Scroll down for the official "Scion-ara" (yep) announcement. Related Video: Scion-ara Celebration at New York International Auto Show Includes JDM-inspired tC Coupe and Classic Concepts TORRANCE, Calif. (March 16, 2016) – Scion is not going away quietly. With a final Kei Miura-inspired tC Release Series 10.0, a display of some of its most impressive project cars, and cool swag, the Scion by Toyota booth is sure to be a flurry of activity at the New York International Auto Show, March 25 – April 3, 2016. It's only fitting that Scion closes its auto show history at New York since that's where it all began. Fourteen years ago Scion debuted its first concept vehicles and announced the new youth division for Toyota that would be a laboratory for experimentation and introduce new products and processes. That commitment to innovation carries through to the debut of Scion's final Release Series vehicle for the tC sports coupe, Scion's most popular car.

Scion FR-S Release Series 1.0 hits dealers with $29,990 MSRP

If you're familiar with Scion, you likely know all about the Release Series special editions, and back in April, the automaker showed us the first RS example of its FR-S coupe. At that time, we knew the price would come in somewhere "under $30,000," and while that's technically true, the final number is a whopping ten bucks below that $30k mark. Yep, the yellowest Scion can be yours for $29,990, not including $770 for destination.
Only 1,500 of the FR-S RS 1.0 coupes will be made, all fitted with TRD lowering springs, a quad exhaust system, TRD steering wheel, HID headlamps with LED running lights, a TRD shift knob, pushbutton start, black seats and, of course, that aero kit. The $29,990 price applies to cars that use the six-speed manual transmission. If you want the automatic, be prepared to shell out $31,090.
Scroll down for more details about the special Scion. And if the super-yellow coupe isn't really lighting your fire, you can always opt for its Subaru sister, in a lovely shade of blue.

Despite slow sales, no new Scion models in near-term pipeline [w/poll]

According to a top Toyota executive, the Japanese automaker will not be introducing any fresh Scion models in the near future, Reuters reports. As of August, Scion sales for this year were down 1.6 percent from 2012 and accounted for only 0.3 percent of Toyota's overall US sales. And last month, Toyota Motor Sales USA Senior Vice President Bob Carter informed the 1,000 dealers who carry Scion that they can drop the brand without penalty.
However, never fear - Carter has assured that, while nothing new is coming for at least six months, the company is still very committed to the quirky Scion brand. Toyota launched Scion, which targets the youth market, in 2003, and sales peaked in 2006. The brand currently has five models, with the 2013 best-sellers being the FR-S sports coupe followed by the tC sedan and xB hatchback.
What do you think about Toyota's decision to hold off on introducing new or refreshed Scion models? Are they heading in the right direction, or does this spell doom for the funky Gen Y brand?