2007 Scion Tc, One Owner, No Accidents! on 2040-cars

Auto blog

Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.

Scion announces FR-S Release Series 1.0 in New York

In the market for a Scion FR-S (or Subaru BRZ), but don't want the same one your neighbor's got? Scion has good news for you. At the New York Auto Show today, the Japanese automaker has announced the availability of this FR-S Release Series 1.0.
As the first Release Series FR-S (the aging xB is debuting its tenth alongside it), this special edition has been spruced up by Toyota Racing Development with a series of visual and aerodynamic enhancements to give the FR-S a bit of extra edge. Included in the Release Series 1.0 is an upgraded aero kit, an exhaust tip for every cylinder in the engine (that makes four, folks), and a lowered suspension with TRD springs and HID headlamps. Did we mention it's all capped by Yuzu yellow paint?
Inside, you'll find black seats with T-pattern upholstery, a TRD steering wheel, shifter and cargo mat, dual-zone climate control and push-button ignition with smart key. Scion isn't saying exactly what this model will cost, but it is saying it will come in under $30,000 (before the $755 delivery charge).

Scion's would-be savior C-HR spied before its Toyota rebadging

Scion is dead, but one of its future products, the C-HR concept, is still in development for launch as a Toyota. Toyota does a thorough job of hiding the C-HR's rakish shape on these test cars, but we can spot the concept's design cues. For example, the pointed nose and narrow headlights are present, and the giant box on the roof can't hide the downward arch for the coupe-like rear. The back doors on these examples look larger than before, which suggests a switch to a traditional five-door body rather than the hidden rear openings on the concept. The change would offer easier access to the backseat and make the C-HR a better competitor in the segment against vehicles like the Honda HR-V, Mazda CX-3, and Jeep Renegade. The C-HR debuted as a boldly styled three-door crossover at the 2014 Paris Motor Show. Toyota later restyled the CUV with a more angular shape and extra doors. We most recently saw the compact crossover with Scion branding at the 2015 Los Angeles Auto Show. Rumors suggest the production model's debut at the Geneva Motor Show in March, and it could arrive at dealers in the latter half of 2016. The powertrain lineup likely consists of a four-cylinder engine with a CVT and possibly a hybrid version, too. You'll also get to see the C-HR on the track because Toyota will race the crossover in the 2016 Nurburgring 24 Hours. Related Video: