2014 Scion Iq on 2040-cars

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Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.

Ryan Tuerck's Ferrari-powered Scion drifts, crashes, fixes, and drifts again

We were pretty astonished when Ryan Tuerck and Gumout shoved a Ferrari 458 V8 into a Scion FR-S. And as awesome as that fact alone may be, it's even more amazing that it's a fully functional drifter, not just a show car. Tuerck recently took it out to Portland, Ore. to do some sweet drifting on a mountain road. Unfortunately for him and the car, he did something substantially less sweet right off the bat. As you'll see in the video, in just the second corner of the course, Tuerck drives the front corner of the GT4586 right into the dirt cliff on the side of the road. For a moment, it looks like things are all right, but the car starts pulling to the right and he stops the car for repairs. After fixing bits including a thoroughly bent tie-rod, the GT4586 is good as new. We're glad the car wasn't down for long, because the drifting show following the repairs was fantastic. In the video, Tuerck throws the Scion into high-speed, super smoky drifts. And all of it happens to the tune of a shrieking Ferrari V8. It's well worth a few minutes of your time to watch. Related Video: Image Credit: YouTube / Donut Media Ferrari Scion Coupe Racing Vehicles Videos toyota gt86 toyota 86

Camaro ZL1, Toyota 86, and More | Autoblog Minute

We recap the week in automotive news, including a look at the 2017 Camaro ZL1, Toyota 86, and automatic emergency braking. Scion Toyota Autoblog Minute Videos Original Video toyota 86