2014 Scion Fr-s on 2040-cars

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Scion teases mysterious sporty iM concept for LA show

Thoroughly cleansed of our time at the 2014 Paris Motor Show, we can now start looking forward to the next big show on the circuit (with all due respect to SEMA), the 2014 Los Angeles Auto Show. One of the earliest new cars slated for LA is this, the Scion iM Concept.
Now, these teaser images don't show us terribly much. We can see the headlights, foglights and wheels. The little information we can glean indicates that, based on the short hood and minimal space between the front door and front axle, the iM will be a very small vehicle. That said, a very low ride height (and Scion's own press release) claims this will be a rather sporty offering. The concept's nose and grille, meanwhile, bears some resemblance to Toyota's most recent stylings.
We'll have more when the iM Concept debuts in LA on November 19. Until then, check out the pair of teasers and the official press release, available below.

Andrew Gilleland is new VP of Scion, Murtha moves to Toyota

Scion is getting some fresh blood at the top as Andrew Gilleland (pictured above) becomes the new vice president to take over for Doug Murtha. Gilleland is no stranger to the division, and served as the national field operations manager early in the brand's launch. Murtha moves to take leadership of corporate strategy and planning for Toyota in North America. "Now it's Andrew's charge to spread the message of the style and value of the iM and iA, as well as a third new vehicle that will be added to the lineup," Toyota division group vice president Bill Fay said in the announcement. Gilleland moves up from being general manager of Toyota's central Atlantic regional office. He takes the reins at Scion at a potential turning point for the division. Sales volume for the year through August is down 22.1 percent to 32,691 vehicles, but some big changes are afoot. The long-lived xB is likely about to bow out, and the brand is launching two new products with the iM and iA. They're getting some celebrity advertising, too. Spy shots also suggest the FR-S might get a refresh soon. Plus, the third model Fay teases is expected to be a compact crossover, possibly with styling inspiration from the Toyota C-HR concept. Scion could get a big boost by having an entry in that booming segment. New Products, Previous Player - Scion Introduces New Vice President Andrew Gilleland Returns to Youth Brand September 24, 2015 TORRANCE, Calif. (Sept. 24, 2015) – In the early days of Scion, when xAs and xBs were flying out of dealers' showrooms, Andrew Gilleland was the National Field Operations Manager for the youth brand. He was responsible for working with dealers to ensure they embraced the new products and processes Scion offered. Now, Scion is entering its teen years, and Gilleland is back as Vice President of Scion, once again encouraging dealers to sell its new models and investigate new methods to attract young buyers. "Scion has sold nearly a million vehicles since I left in 2005 and I'm excited to be back leading this team," said Gilleland. "The iM 5-door hatchback and iA sports sedan arrived at dealerships earlier this month and the response has been great.

In the wake of Scion, who will dare to be 'different?'

When Scion launched in 2003, it brought the promise of something "different" – affordable, unique vehicles for the North American market. For a while, Scion delivered on that promise. The "box it came in" xB, the full-glass-roof tC, unconventional marketing, in-dealer "aftermarket" customization options, and no-haggle pricing were Scion specialties. Over the years Scion seemed to lose sight of the original promise, with new product becoming more mainstream and less interesting. By the time the fun-to-drive FR-S arrived, practically all other innovation had left the building, replaced by badge engineering. Sadly Scion is soon to be no more although most of it's current offerings will be rebadged and sold as Toyota's starting in 2017. Scion's website still claims it has been "different since day one," but with Scion gone, which manufacturer is likely to bring us something affordable, funky, fun, and "different" in the near future? Caveats: I am Limiting the scope of this article to mainstream manufacturers, or those who sold at least 500,000 vehicles in the US in 2015. Since the average transaction price of a new vehicle in the US is around $30,000 I am only including those companies who are playing in this neighborhood. Here are my selections in order from least likely to be "Different" to most likely. Least likely to bring something "Different" - Ford and VW Ford Mo Co - This is where the hate mail begins, but if you think about it, the current regime at Ford is about as conservative as you will find. This is not necessarily a criticism, as the cars for the masses approach has worked well for Ford and their stakeholders. But outside of the few hotted up Mustangs, Fiesta's, F150's and Focus, Ford does not veer out of it's volume model zone. I don't see this changing, Ford will continue to sell you a variety of F150's, a Taurus, Fusion or Focus and even a gaggle of SUV's. But Ford will not rock the boat by veering into the niches with unusual affordable US models. When was the last time you saw a not-for-production concept out of Ford? VW Group - In America Volkswagen can be counted on to bring the conventional. Outside of the New Beetle and EOS convertible, Volkswagen has recently only sold mainstream vehicles. You can buy a Golf (They did go crazy and call it the Rabbit for a bit) Jetta, Passat, Tiguan or Touareg. Nothing in that lineup with the possible exception of the Beetle could be considered an unusual or niche product.