2013 Scion Frs Brand New Stop Buy & Take A Look At This One on 2040-cars

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Toyota CEO Lentz still envisions Scion as a small premium brand

Ward's Auto has published a piece on Scion that further confirms that we really have no idea what to expect from the brand. In speaking with Toyota USA CEO Jim Lentz about what was once firmly intended to be a hip, experimental youth brand, Lentz said, "I still personally believe small-premium is the direction we should be going." We'll walk right on by Lentz's use of the word "still" and focus on "small-premium" with the question: How? As much as we dig the FR-S, nothing in the brand's lineup can get within a whiff of the word "premium." It's even further away from being able to sniff the lifestyle-powered exhaust of a Mini or Fiat 500, and the production version of the forthcoming IM Concept (inset) will only draw it closer to its plain vanilla parent. Of course, Scion could head the premium way, but the amount of time and money needed to make it work would seem to go against everything the brand currently stands for. The murk stays just as murky when Lentz's words are placed next to those of Scion brand VP Doug Murtha, who spoke to Ward's at a different time. Murtha's response to the "small-premium" note was, "He may be having discussions at levels I'm not," and that such intent is "probably a longer-term proposition than we're looking at right now," with planning under way out to 2025. We're already being prepared for the iM to come in under $20,000, which will ensure the "attainability factor" of the "younger audience" that Murtha still views as Scion's base. And at the moment, Murtha is probably focused on adding desirability to the current lineup, halting the 14-percent year-over-year sales slide to a point that's just over half the annual volume necessary for profitability, and making sure he and his dealers have the support necessary to make the required splash with new product. Aside from all that, what might we expect? We know there'll be another product shown along with the production IM at the 2015 New York Auto Show, and Murtha isn't against a small crossover if they can come up with "something appropriately Scion-esque." So... there's that.

Scion FR-S SCCA World Challenge racecar, ready for the track

Of all the many Scion FR-S models here on the SEMA floor in Las Vegas - and there are a great many of them, have no doubt - the very purpose-built car from Stout Racing is one that we may hear about again in the future.
The Stout Racing team will be campaigning the racy FR-S in the SCCA World Challenge series in the upcoming season, and is currently building some buzz on the Scion SEMA show stand. The car makes use of a supercharger that was jointly developed by Stout and TRD, as well as a front splitter, doors and rear wing - all by Vertex.
Driver Robert Stout will run the FR-S in the GTS class next year, with a debut slated for the Streets of St. Petersburg event, scheduled to go off in March of 2013.

Toyota and Subaru file patents for performance FR-S and BRZ

People have longed for a more powerful version of the Subaru BRZ, Scion FR-S, and Toyota GT86 since the triplets arrived on the market. So far, neither partner in the deal has launched a model to fully satiate that hunger. However, the Japanese patent office recently approved documents from Toyota for the design of a vehicle that looks just like the Subaru STI Performance Concept (pictured above). According to AutoGuide, the filing also gives Fuji Heavy Industries credit for the design. The STI Performance Concept debuted at this year's New York Auto Show as an early step in STI's attempt to expand its reach here. The BRZ-derived coupe featured a body with a ground-scraping front bumper, tweaked headlights, wider fenders, a massive rear wing, and diffuser with a center-exit exhaust. All of these elements also show up on the patent renderings. The concept was just as exciting under the hood because STI installed a 2.0-liter, turbocharged boxer four-cylinder from its GT300 racer, and upgrades for the chassis, suspension, and brakes came from the Japanese market's BRZ tS. While the coupe made hearts race, the company was clear it didn't necessarily plan to build the model. Patent filings aren't a guarantee for production, and even if this one does arrive in showrooms, it might not come to the US. That's because Subaru and Toyota have a history of creating Japan-exclusive versions like the tS or Style Cb. That being said, spy shots have revealed a camouflaged GT86 testing in Europe, and rumors indicate more power from the engine. Subie's boss has even confirmed the existence of a partnership to create a next-gen model. Related Video: