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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Saab owners NEVS denied creditor protection by Swedish court

The story of Saab is practically a Greek tragedy at this point. The quirky Swedish automaker that was once known as a pioneer of affordable turbocharging has been followed by years of news that just seemed to keep getting worse. At this point, maybe the brand name should be allowed to fade away into the ether and be remembered for the good times that it gave us.
Saab's latest predicament is that its parent National Electric Vehicle Sweden (or NEVS) has been denied protection from its creditors by the Swedish courts. According to Reuters, the judges called the business' financing plan "vague and completely undocumented." A company spokesperson told Reuters that it plans to appeal.
Seemingly in reaction to the court's decision, NEVS posted a press release on its website announcing that the company had applied "for a reorganization to create more time for the ongoing negotiations." The automaker continues to claim that it's negotiating with two global automakers to sell a portion of the company, possibly Mahindra, but the process is taking longer than it originally predicted. It seems a distinct possibility that this reorganization attempt is simply a way to buy extra time.

Saab 9-3 production to start in China in 2013 [UPDATE]

We knew that National Electric Vehicle Sweden planned to restart production of the last-gen Saab 9-3 at some point in the future, we just didn't know exactly when, or exactly where. As it turns out, the answers to those questions are soon, and China.
Though NEVS had initially said it will build vehicles in Sweden before shipping them to China, the latest report from Autocar suggests that the cars will instead be built right in Quingdao starting later in 2013. That's right, this calendar year. Also on the docket is a followup electric version of the 9-3, which is slated to come to market in 2014 in an effort to satiate China's wish that there be half a million EVs silently filling its streets within the next two years.
NEVS wants to be part of the EV solution, but it's not going to be easy. Naturally, if these cars are to be built in China, a factory has to be located or built, tooling needs to be in place, workers need to be hired and trained and a lengthy trail of paperwork has to be signed off by the government before even the well-known gasoline-powered 9-3 can be a reality, let along the unknown quantity that is the 9-3 ePower.