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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

New owners still struggling to secure rights to use Saab name

Not to state the obvious, but if you're going to buy an automaker, it's probably advisable to secure rights to use the name.
That's what the new owners of Saab are trying to work out after buying the iconic Swedish automaker earlier this month, Automotive News reports.
National Electric Vehicle Sweden (NEVS), the Chinese-Japanese conglomerate, acquired the company's physical assets, including its factory in Trollhättan, but didn't get rights to use the Saab name and logo. Truckmaker Scania and defense company Saab AB maintain the name and logo rights, and will need to sign off on NEVS using it, according to the publication. The parties are in discussions.

Chunk of ice smashes man's windshield

Driving a car piled with snow isn't just lazy, it's dangerous. A driver on Interstate 495 South in Massachusetts learned that the hard way last week after a huge chunk of ice flew off the top of an SUV and onto his windshield. Jeffrey Cote's dashboard camera was running as he drove his Saab 9-5 Aero Wagon down the freeway in Haverhill, MA, Wednesday morning. He was following an SUV in the left hand lane. The SUV doesn't appear to have too much accumulation on it, but the owners clearly didn't remove the snow and ice from the very top of the vehicle. A large chunk of ice flew off the top of the SUV, spun through the air and shattered Cotes windshield. Cote's must be one of the cooler heads on Massachusetts' roads. He didn't swerve, or swear or even gasp. Despite being unable to see the road and covered in glass Cotes safely moved over to the right lanes and safely pulled off on to the shoulder after the accident. The ice not only totally destroyed Cote's windshield but damaged a wiper arm and his side mirror as well. "If I had braked harder, I could have avoided impact," Cotes wrote in the video description. "But it initially appeared the piece was going to fall in front of me." Cotes couldn't read the driver's license plate on the footage and told CBS Boston that he doesn't think the other driver even realizes what occurred. He told the news station he hopes the video reminds people to do the right thing and clear the snow off their cars. "Just a few seconds, just try to slam as much ice as possible off your roof," Cotes told CBS Boston. "Because, it could have gone a lot worse, and it could save someone's life if you do a better job cleaning," Cote said. News Source: CBS Boston Saab Driving Safety Videos snow winter driving cold