1992 Saab 900 S Convertible 2-door 2.1l on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Mahindra eying stake in Saab owner NEVS?

It's ironic that Saab's current vehicle architecture is called the Phoenix platform, because like the mythological bird, the company keeps returning from the ashes. That's right, the embattled Swedish automaker isn't completely dead yet. Again. Actually, it may be facing yet another buyout, and this time, the buyer may be from India.
Less than a month ago, the situation looked ominous for Saab. National Electric Vehicle Sweden, the carmaker's current owner, temporarily shut down 9-3 production at its Trollhättan factory not long after restarting it in the first place. According to Just Auto, it laid off about 100 consultants allegedly linked to problems making June payroll, as well. At the time, Saab claimed that the measures were temporary, and it was negotiating selling part ownership to another automaker.
Those assertions might have some truth behind them, it seems. Indian newspaper The Economic Times reports that Mahindra & Mahindra and an unnamed Asian automaker are negotiating with NEVS to purchase part of the company. It claims that the Indian automaker sees Saab as an opportunity to add a premium brand to its business.

Look familiar? NEVS 9-3, 9-3X are Saab-derived EVs for China

National Electric Vehicle Sweden (NEVS) have been working on creating EVs based on its Saab assets for years. We heard back in 2015 that we'd have an EV based on the 9-3 this year, and now we're finally getting to see the results. NEVS has unveiled its 9-3 and 9-3X EV concepts, which it will use in a mobility project in Tianjin, China. NEVS is showing the 9-3 EVs at CES Asia in Shanghai on June 7-9, where it will also provide more details about the cars, its Tianjin project, and future plans for the brand. As for Tianjin, NEVS will provide the cars and the services for carsharing and ride-hailing programs in the city. For that project, NEVS is collaborating with Tianjin Binhai Hi-tech Industrial Development Area (THT), which is the industrial park where its shared factory (with joint venture partner Dongfeng) and R&D center are located. NEVS President Mattias Bergman says, "We are excited by this great opportunity to develop smart, sustainable mobility solutions together with a progressive city as Tianjin, and develop them in full scale with real people in real life situations, with the vision to create a future integrated urban mobility solution." As for the 9-3 EVs, they're not much different in appearance from the GM-era Saabs, but they have NEVS badging (NEVS doesn't have rights to the Saab trademark). They have a driving range of about 186 miles, offer in-car Wi-Fi, smartphone connectivity, and can get over-the-air software updates. NEVS says the cars are equipped with a "world-class" cabin air filter, which helps keep harmful particulates out of the car (important in the polluted urban centers China is working to improve). They're being built in China, and are expected to hit the roads there in 2018. Related Video: