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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Koenigsegg plans a ‘CO2 neutral’ hybrid supercar

Fresh from receiving a 150 million-euro infusion from National Electric Vehicle Sweden, the Chinese-backed company that bought up Saab's assets out of bankruptcy, supercar maker Koenigsegg has signaled just what it plans to do under the new joint venture. Christian von Koenigsegg gave an interview to Top Gear in which he said he wants to develop an all-new supercar to sit below ultra-exclusive models like the Agera RS and Regera, priced at around ˆ1 million (about $1.15 million) to grow sales from 20 a year into the hundreds, because "our brand has outgrown our production volumes by quite a big margin." And it will feature a novel, "completely CO2 neutral" hybrid powrtrain using the "freevalve" camless combustion engine technology the company has been developing in concert with battery-electric power. "Given the freevalve technology, we can actually cold-start the car on pure alcohol, down to -30 degrees Celsius, so there's no need for any fossil fuel mix then," he told Top Gear. "The idea is to prove to the world that even a combustion engine can be completely CO2 neutral." Von Koenigsegg previously hinted at the setup after talking about how his engineers were responding to Tesla's claims that its forthcoming next-generation Roadster would be capable of a 1.9-second 0-60 mph time. He further hints that the new hybridized supercar will look unmistakably like a Keonigsegg but be in a different segment altogether from either the Agera RS or plug-in hybrid Regera. Consider us very much intrigued and eager to hear more. Meanwhile, Koenigsegg has said it plans to reveal the successor to the Agera RS next month at the Geneva Motor Show based on a refined version of the same supercharged V8 combustion engine. The new joint venture with NEVS, meanwhile, sees that company take a 65 percent ownership stake, with Koenigsegg holding the rest and contributing its trove of intellectual property, technology licenses and product design. NEVS also gets a 20 percent stake in Koenigsegg itself. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Top GearImage Credit: Drew Phillips Green Automakers Koenigsegg Saab Alternative Fuels Emissions Ethanol Hybrid Performance Supercars supercar NEVS koenigsegg agera rs koenigsegg regera

What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.