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New owners of Saab don't get to use the name

Saab won't be revived as a Chinese-backed electric car brand. Aerospace and defense company Saab AB has declined to let the new owners of the dormant automaker's old designs and factory use the name on new cars, Automotive News reports. It's a blow to fans of the Swedish brand, who hoped the name would be revived on new vehicles coming out of the same factory as models like the 99 Turbo. National Electric Vehicle Sweden, known as NEVS, bought major assets of the Saab operation in 2012 following former parent Spyker's decision to liquidate the company in December 2011. This not only included the Trollhattan assembly plant in Sweden, but the rights to the Saab 9-3 and the platform of its successor. NEVS built some new 9-3s using leftover parts and powered by the old 2.0-liter turbo engines, with the intent to raise money to produce new electric vehicles for Europe and China – and to use the Saab name. When General Motors bought all of Saab Automobile in 2000, it used the name under license from the Saab AB. That permission was then passed to Spyker in 2010 and later NEVS, albeit without the griffin logo. But when NEVS sought creditor protection in 2014, Saab AB revoked the naming rights. Following reorganization, NEVS in August announced a deal with Dongfeng Motor Corp. to develop a new lineup of electric vehicles, which was revealed in December to include five new models by 2018, some assembled in China by 2020 – the first of which being an EV version of the old 9-3. However, Saab AB told Automotive News that discussions have ended regarding the use of the Saab name on these vehicles. NEVS owner Kai Johan Jiang told a Swedish radio station the company will find a new name to market the cars under when they go on sale. It's similar to what happened to SAIC when it purchased vehicle technology from bankrupt British carmaker MG Rover. While it had the tooling to essentially make the Rover 75, the brand name at the time belonged to BMW and barred SAIC from using it, so the Roewe brand was created in China. It's unclear why talks broke down and also where NEVS will get a new name (there aren't nicer ways to spell Saab, and it was originally an acronym, anyway). Will Saab AB attach its name to another line of cars? Probably not. What it does mean, however, is that Saab fans have to cling tighter to their old cars now. Perhaps that's for the best. Related Video:

Junkyard Gem: 1971 Saab 96

Americans could buy the very first mass-produced Saab car, the 92, all the way back in 1950. Few did, because a tiny and odd-looking Swedish car with a smoky two-stroke engine buzzing out 25 horsepower didn't seem suitable for highway use, especially when a new Plymouth business coupe sold for $1,371 (about $15,180 today). Then came the 93, notable to Americans mostly for being sold by novelist Kurt Vonnegut's Saab dealership in Massachusetts. The first Saab to win over respectable numbers of American car shoppers was the 96, introduced here for the 1961 model year. North American 96 sales continued through 1973, and I've managed to find one of the later 96s in a junkyard located near Pikes Peak in Colorado. North American sales of the much less oddball 99 began in the 1969 model year, and that car evolved directly into the original 900 that sold very well through the early 1990s. Still, some Americans living in icy regions stayed loyal to the 96, so Saab kept selling 96s here until federal emissions and safety regulations made such sales unprofitable. Meanwhile, Scandinavians could buy new 96s all the way through 1980. My grandfather, a self-taught engineer who set foot outside the city limits of St. Paul, Minn., only to race Corvettes at Elkhart Lake (in summer) and all manner of rust-prone imports on frozen lakes (in winter), had this Saab 96 when I was a kid. The somewhat uneven bodywork near street level is the result of house-paint-over-Bondo corrosion repairs, and I recall going on some terrifying high-speed rides around town with Grandpa, circa 1975, watching the pavement flash by through the holes in the floor as we headed to the VFW for the meat raffle. Hey, the St. Paul VFW had Grain Belt on tap for cheap, a consolation for those who failed to win any meat. After that, a man could take his Saab to an establishment selling authentic St. Paul booya. As I recall, this Saab finally broke in half at an ice race in the late 1970s and got replaced by a slightly less rusty Rabbit. The serious Saab 96 nuts— including my grandfather— preferred the two-stroke three-cylinder engine, due to its chainsaw racket and allegedly superior performance on ice. By 1969, however, a Ford-produced V4 became the only powerplant available in a new 96 on our shores (the V4 had been an option for a couple of years prior to that). Someone grabbed the 65-horsepower V4 before I reached this car.

Saab's Victor Muller wanted to nix Griffin, return to airplane emblem

According to Just-Auto.com Victor Muller wasn't a fan of the Saab Griffin logo. The executive was quoted as saying he wanted to "abolish" the Griffin logo and return to the airplane emblem. Muller made it clear that if he'd had his way, the propeller would have replaced the Griffin across the Saab lineup long ago.
National Electric Vehicle Sweden, the company that recently bought Saab, was forced to abandon the Griffin logo due to the fact that the emblem is still used by truck manufacturer Scania. The manufacturer is reportedly concerned about potential Chinese counterfeiting - NEVS is owned by Youngman, a Chinese automaker - though it's unclear how that relationship would lead to illegal copies.
Either way, NEVS has said the loss of the Griffin logo isn't that important to the company so long as it can continue to build on the Saab name. Muller, meanwhile, said he wishes NEVS luck in the company's electric-vehicle endeavor, but that he doesn't understand its new business model.