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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Last 900 Saabs heading to auction

If you've been wanting to get your hands on one last new Saab but missed out on the great Saab sell-off when Saab Cars North America declared bankruptcy, well, your ship has now come in.
Actually, it came in last year - but hundreds of new Saabs got waylaid at ports in California and New Jersey because of the bankruptcy, according to SaabWorld.net. Those cars are now slated for auction, some 900 of them, which will be available for dealers, exporters and rental car companies to bid on beginning next week. Eventually, 300 of these cars should make their way to Saab dealers, where they're expected to be sold off at 30- to 50-percent discounts. The other 600 will either be exported or used as rentals, according to the report, so "the price of Saabs will not be severely depressed."
Besides the new cars, some 67 company cars, including some interesting stuff like a 1960 Saab Quantum IV and a 1970 Sonnett III, will also be auctioned off, according to the report. Of the new cars, just over half are 9-5 models, some 400 are 9-3 sedans, another 60 are 9-3 wagons, and about a dozen are convertibles. According to the report, 28 are actually 9-4X crossovers, which is more than 10 percent of Saab's total 2011 sales for that model.

Deal brokered to get Saab warranty service honored at GM dealers

When Pontiac, Hummer and Saturn were killed off, at least current owners never had to question where they would have to take their vehicle in case it needed to be serviced. The same couldn't be said for Saab owners... until now. General Motors and Saab Automobile Parts North America (the remaining entity of the bankrupted automaker) have signed an agreement that provides 179 service centers to current Saab owners to receive factory-trained technicians and official Saab replacement parts.
These warranty service providers will have all the tools, training and parts to maintain and repair Saab vehicles, and they will also have access to a technical assistance center for the technicians. Next year, SPNA will also set up a customer assistance center, which will likely be most useful in helping current owners find repair shows, as well as a program called Saab Secure to give added service support to owners of late model (2010 and 2011 model year) Saab vehicles. Finally, to make sure customers have a sufficient parts supply to keep their cars on the road, SPNA operates out of a 153,000 square foot warehouse in Michigan that has the ability to ship more than 3,000 parts orders per day.
GM's official press release on the agreement is posted after the jump.