2003 Saab 9-5 Aero Fully Optioned, Needs Work on 2040-cars

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What car brand should come back?

Congratulations, wishful thinker! You've been granted one wish by the automotive genie or wizard or leprechaun or whoever has been gifted with that magical ability. You get to pick one expired, retired or fired automotive brand and resurrect it from its heavenly peace! But which one? That's a tough decision and not one to be made lightly. As we know from car history, the landscape is littered with failed brands that just didn't have what it took to cut it in the dog-eat-dog world of vehicle design, engineering and marketing. So many to choose from! Because I am not a car historian, I'll leave it to a real expert to present a complete list of history's automotive misses from which you can choose, if you're a stickler about that sort of thing. And since I'm most familiar with post-World War II cars and brands, that's what I'm going to stick to (although Maxwell, Cord and some others could make strong arguments). So, with the parameters established, let's get started, shall we? Hudson: I admit, I really don't know a lot about Hudson, except that stock car drivers apparently did pretty well with them back in the day, and Paul Newman played one in the first Cars movie. But really, isn't that enough to warrant consideration? Frankly, I think the Paul Newman connection is reason enough. What other actor who drove race cars was cooler? James Dean? Steve McQueen? James Garner? Paul Walker? But, I digress. That's a story for another day. Plymouth: As the scion of a Dodge family (my grandfather had a Dodge truck, and my mom had not one, but two Dodge Darts – the rear-wheel-drive ones with slant sixes in them, not the other one they don't make any more), I tend to think of Plymouth as the "poor man's Dodge." But then you have to consider the many Hemi-powered muscle cars sold under the Plymouth brand, such as the Road Runner, the GTX, the Barracuda, and so on. Was there a more affordable muscle car than Plymouth? When you place it in the context of "affordable muscle," Plymouth makes a pretty strong argument for reanimation. Oldsmobile: When I was a teenager, all the cool kids had Oldsmobile Cutlasses, the downsized ones that came out in 1978. At one point, the Olds Cutlass was the hottest selling car in the land, if you can believe that. Then everybody started buying Honda Civics and Accords and Toyota Corollas and Camrys, and you know the rest. But going back farther, there's the 442 – perhaps Olds' finest hour when it came to muscle cars.

Saab to hire 200 engineers, might build gas cars with Mahindra

The brand formerly known as Saab is still intent on teaching The Little Engine That Could a few ticks about persistence. We say "formerly known" because it turns out that National Electric Vehicle Swedent (NEVS), the Sino-Japanese investment consortium that just bought the majority of Saab's assets, minus Saab Automobile Parts AB, may not actually own the rights to the Saab brand name. According to a report in Di.se via Saabs United, NEVS will need to negotiate with Scania and the Swedish aerospace and defense group, Saab AB, for the right to name its forthcoming electric car the Saab 9-3.
NEVS is hiring 200 engineers now to work on its electric car program, and reports are that it will hire more as it gets closer to the 2014 launch. It will be based on the current (read: ancient) 9-3, and we hope NEVS is succeeds in getting the naming rights, because the NEVS 9-3 just doesn't have the same ring. NEVS will likely target China as the model's main market.
However, it's rumors of their second negotiating ploy that we're really rooting for: to work with Mahinda & Mahindra, the Indian company once in the running for Saab's assets, develop a petrol-powered 9-3 on the next-generation Phoenix platform, based on Jason Castriota's design.

Saab didn't want this electric, 99-like delivery van from the 1970s

National Electric Vehicle Sweden (NEVS) purchased the remains of Saab in 2012 to turn it into an electric-only brand. While its vast heritage is turbocharged and rooted in racing, Saab didn't shy away from dabbling in battery-powered drivetrains, and there's an experimental mail delivery van in its official museum to prove it. The name Saab in the last paragraph should be followed by an asterisk. The prototype kind of looks like a 99 when viewed from the front, and it wears the soccer ball-style alloy wheels seen on several of the brand's models during the 1970s, but the museum's curator told Autoblog it was built in Linkoping, Sweden, by the company's defense and plane-making division. It's certainly a Saab, but not quite the kind you're likely thinking of. Engineers began the project in the early 1970s, at about the same time archrival Volvo launched its own experiments in the field of electrification. The idea was to create an electric, short-range distribution van that could be used by Sweden's postal service, for example. Two prototypes were built in 1975 and 1976, including the example in the museum, and each had a low-speed driving range of about 40 miles. Additional technical specifications are lost to history, partly because Saab's car-building division in Trollhattan -- the folks that developed the 99 and the 900, among others -- didn't like the van at all and wanted nothing to do with it. Saab electric van prototype View 2 Photos We peeked inside and under it and spotted a bulky, lead-acid battery pack integrated into a tray that could be pulled out from the back after flipping up the panel onto which part of the rear bumper was mounted. This layout was relatively common in early electric prototypes, like the Bus that Volkswagen developed in 1972 and tested in select German cities. Recharging the battery pack took hours, so swapping it out was considered the more practical alternative. Period documents and images confirm the electronics were mounted under the hood. Saab made two electric prototypes, including one it fitted with front-end parts like headlights (complete with wipers), turn signals, and a plastic grille from a 99. The second wore round headlights, bullet-shaped turn signals, and looked more like something you'd see in an episode of "Scooby Doo" than what you'd find in a Saab showroom. The van's resemblance to the 99 was purely artificial; it was its own thing, on its own chassis.