2002 Saab 9-5 Linear Sedan 4-door 2.3l on 2040-cars

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What brands have Saab owners defected to? Polk investigates

When a brand goes belly-up, it's natural for analysts to wonder where that brand's consumers will turn. General Motors has mothballed more car brands the last decade than most other automakers' have in their entire portfolios, so "Where did [insert brand here] buyers go?" has been a common question asked of The General. According to reports, it didn't do so well at retaining Oldsmobile owners (who supposedly went to Hyundai), or Hummer and Saturn buyers, but did get some return love from Pontiac owners.
A consultant with Polk has turned the loyalty lens on Saab. The Polk Disposal Loyalty Methodology tracks owners selling vehicles within six months of buying a new one. In 2010 and 2011, Polk found that when Saab died, owners went right up the middle of the mainstream to Honda. It was close, though, with just 0.2 percent separating Honda from number two Volkswagen. Audi comes in third.
After that it's back to the masses with Toyota, Chevrolet and Ford trumping import luxury brands. And if you combine all of the General Motors brands that Saab owners have migrated to, GM more than doubles Honda with a 15.2-percent share, so all the love is not lost.

Junkyard Gem: 1986 Saab 900 Turbo

The Saab 900 sold well in Colorado, and owners of these cars tend to hang onto them for decades. For those reasons, I still find 900s while making my rounds of the self-service wrecking yards in the Denver region. The turbocharged models tended to fail more quickly than their naturally-aspirated counterparts, though, so the 900 Turbo can be tough to find today. Here's a 1986 that took its final tow-truck ride into a Denver yard a couple of months back. The 900 received a makeover for the 1987 model year, so today's Junkyard Gem comes from the final year of the 900 with the endearingly 1960s face derived from its 99 predecessor. Most of these cars didn't chug along for quite as many miles as their Volvo 240 countrymen, but that may be attributable more to the differences in driving style between Volvo and Saab owners. The word TURBO had magical connotations during the 1980s, and so most turbocharged cars of the era boasted big, obvious badging. Red car interiors were all the rage during the 1980s and 1990s. Try to imagine the vivid bordellitude of this upholstery before it faded beneath the blazing Colorado sun. Was it a runner when it arrived here? We'll never know. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Born from jets, sure, though the original Saab jet was known as "the Flying Barrel" and wasn't especially graceful-looking. Featured Gallery Junked 1986 Saab 900 Turbo View 14 Photos Auto News Saab Automotive History

Grainy leaked images show stillborn Castriota-designed Saab 9-3

The Saab faithful are going to be playing the "what if" game for years to come. It's one of the burdens of being a fan of a dead brand. A fresh batch of grainy 9-3 Phoenix images have made their way online, alleged shots of a design proposal penned by none other than Jason Castriota. The five-door looks to feature an honest liftback, though SaabsUnited.com says this particular vehicle was drawn up as part of a business plan in early 2011. As such, Castriota apparently told the site the final product was to look much more athletic than what we see here. While the low-resolution images make it difficult to tell much about the design, we certainly appreciate the familiar roofline, full band taillamps and the contrasting rear spoiler reminiscent of the old Saab 99 and 900 ducktails.
Unfortunately, we know all too well why this creation never saw the light of day. Would-be savior Victor Muller couldn't quite pull Saab out of its nosedive, and the company fell into bankruptcy before the 9-3 Phoenix could get off the ground. There's talk of the Phoenix platform and Saab brand having new life in other markets as EVs and even as gas cars, but the model seen here will likely never see production - let alone North American showrooms.
You can take a closer look at SverigesRadio.se - just make sure to have your translator ready if you don't speak Swedish.